Digital and Email Marketing Manager

Job Responsibility:

Are you ready to take your career to new heights?

As Canada's leading ultra-low-cost carrier, dedicated to providing affordable and exceptional travel experiences to Canadians, Flair Airlines is always on the lookout for talented individuals to join our team and contribute to our success as we continue to expand our route network, flight frequency, and services. Given our commitment to growth and excellence, we are currently seeking candidates for the following position:

Job Title: Digital and Email Marketing Manager

Department: Marketing

Location: Vancouver, BC

Work Arrangement: This role is primarily based in the Corporate Office with occasional work-from-home flexibility

Position Overview:

The Digital and Email Marketing Manager will play a crucial role in developing and executing digital marketing strategies to enhance our online presence, engage our target audience, and drive revenue growth.

The Digital and Email Marketing Manager will be accountable for the following duties:

• Oversee the day-to-day operations of email marketing campaigns, including campaign ideation, setup, scheduling, and deployment using Klaviyo or similar email marketing platforms.
• Develop and execute email marketing strategies to drive user acquisition, retention, and revenue.
• Leverage data and technologies to build out comprehensive lead nurturing journeys.
• Optimize digital advertising campaigns, including pay-per-click (PPC) campaigns, display ads, paid social ads, and remarketing efforts to drive website traffic and conversions.
• Engage in discussions with essential stakeholders to advance the existing CRM strategies, encompassing various aspects such as email and SMS strategies, tactics, and the deployment and assessment of our marketing automation platform.
• Manage and grow subscriber database while ensuring data accuracy and integrity.
• Identify segmentation strategies to personalize interactions and communications with relevant audience segments.
• Utilize data-driven insights to identify trends and areas for improvement in email marketing strategies.
• Identify opportunities for marketing automations.
• Using KPI's and measurable metrics to create segmentation strategies, A/B testing of subject lines and content to drive higher open & click rates.
• Create and continuously improve email campaigns, webforms & brand email templates.
• Report, track and analyze campaign performance proving success in strategies and ROI.
• Collaborate with the marketing team to create and distribute compelling content across digital channels.
• Collaborate with the revenue management team to identify promotional opportunities to drive user acquisitions and bookings.

Qualifications & Requirements:

The preferred candidate should exemplify Flair's core values of Respect, Integrity, Reliability, and Resilience while demonstrating success in previous roles. Additionally, we are seeking individuals who possess:

• Education:
  • Degree or diploma in marketing or related specialization preferred.

• Experience:
  • 3+ years of digital marketing experience, preferably focused on email-marketing.

• Skills and Abilities:
  • Ability to thrive in a fast-paced, dynamic environment.
  • Highly organized self-starter.
  • Team player with a positive attitude.
  • Strong attention to detail.
  • Solid knowledge of analytics & CRM tools (e.g., Klaviyo, Hubspot, GA4, Google Tag Manager).
  • Google Ads (search & display), Meta ads.
  • Strong creative and copy-writing skills.
  • Data-driven and proficiency in analytic tools.
  • Excellent time management skills and the ability to meet deadlines.

• Competencies:

Flair team members exhibit common competencies which contribute to individual, team and company success. This includes:

• the ability to lead as a Flair teammate by being collaborative and modelling our values.
• the ability to maintain diverse relationships with peers and other stakeholders.
• the ability to deliver results with impact and striving to always improve.

• Requirements:
  • Clear criminal record check and satisfactory references
  • Ability to successfully complete a pre-employment alcohol and drug screening test (only when applicable)
  • Ability to obtain and maintain a valid Restricted Area Identity Card (RAIC) (only when applicable)
  • Must be legally eligible to work in Canada without restriction

Why Join Flair Airlines:

At Flair Airlines, we value our employees and provide a supportive and collaborative work environment that offers opportunities for growth and professional achievement. Additionally, we offer a comprehensive benefits package, effective on your first day of employment , which includes:

• Competitive compensation package including medical and dental benefits, both short and long-term disability coverage, life insurance, dependent life insurance, and an employee & family assistance program.
• Pension plan with matched contributions.
• Individualized performance bonuses based on achievements.
• Attractive referral incentive program.
• Access to our staff travel program, allowing employees and their travel companions unlimited travel access across the Flair network.

How to Apply:

If you're ready to embark on this exciting journey with Flair Airlines, please submit your resume through the job posting and answer a few questions about your experience and suitability for the role.

Application Deadline: June 12, 2024 or when successful candidate is identified

Flair Airlines is committed to creating an inclusive, equal, and accessible environment that attracts diverse talent. We encourage qualified candidates from all backgrounds to apply for this role. If you require accommodation during the selection process, please let us know. While we appreciate all applications, only shortlisted candidates will be contacted for the next stage of the recruitment process.

We look forward to the possibility of welcoming you on board!

Website: flyflair.com