Full-time Senior Marketing Automation Specialist

Job Overview

Marketing Automation and Digital Marketing are critical components of Algonquin College’s communication, education, and strategic enrolment efforts. As part of the Digital Communications Team, the Senior Marketing Automation Specialist will lead the college’s marketing automation and digital marketing initiatives, ensuring effective learner engagement throughout the student lifecycle.

Responsibilities

• Optimize the college’s marketing automation instance and processes using Adobe Marketo.
• Develop, implement, and evaluate comprehensive email communication projects and nurture campaigns.
• Create inbound and outbound email marketing strategies that leverage dynamic segmentation and predictive content.
• Analyze data, conduct A/B testing, and maintain data integrity and hygiene.
• Provide evidence‑based insights and industry best practices to support continuous improvement and ROI.
• Collaborate with cross‑functional teams across the college to manage the learner lifecycle, from prospect to registered and returning student.
• Advise on emerging digital communication methods, platforms, and technologies to elevate the college’s digital presence.
• Benchmark and analyze market and competitive landscapes, suggesting innovative approaches to build the college’s public digital profile.
• Integrate social media within CRM strategies to optimize learner engagement.

Qualifications

• Three (3) year diploma/degree or equivalent in Business, Marketing, Technology, Communications, or a related field.
• Minimum five (5) years of experience in a marketing automation role, including market analysis and communication platform research.
• Minimum two (2) years of experience with an online integrated CRM system or MAP SaaS application.
• Adobe Certified Expert – Adobe Marketo Engage Business Practitioner (formerly Marketo Certified Expert) is considered an asset.
• Experience acting as project or team lead and delivering presentations to stakeholder groups.
• Strong attention to detail and the ability to work within tight timelines.
• Ability to multi‑task, prioritize, and coordinate multiple unrelated activities.
• Familiarity with campaign tracking and measurement tools.
• Experience collaborating in a team environment and working with multiple stakeholders.
• Superior written and oral communication skills.
• Self‑motivated with strong interpersonal and conflict resolution skills.
• Advanced proficiency with Word, Excel, and PowerPoint.

Employment Information

Type: Full‑time – SupportSalary: $40.39–$46.64 hourlyHours: 36.25 per weekLocation: Ottawa, Perth, and Pembroke campusesBenefits: Health, dental and retirement plans available for full‑time employeesHybrid work eligible under the College’s Flexible Work Arrangement Policy

Equal Opportunity Statement

Algonquin College is committed to an inclusive, equitable, and culturally respectful workplace. We encourage applications from candidates of all backgrounds, including Indigenous peoples, persons with disabilities, members of racialized groups, and individuals from diverse communities. If you require accommodation during the recruitment process, please contact the Human Resources department.