Remote Digital Campaign Strategy Lead

Shape and execute digital campaign strategy remotely from Calgary for Business Instincts Group, with content creation, analytics, and brand consistency at the center.The Digital Marketing & Content Lead owns marketing initiatives across internal and client accounts. Work independently, manage multiple priorities, and drive projects forward with minimal oversight. Support integrated campaigns through strategy, copywriting, paid advertising, reporting, and continuous optimization.Key Responsibilities:
Collaborate with leadership on marketing strategiesCoordinate campaigns across digital platforms and teamsWrite polished content for multiple marketing channelsMonitor campaign performance using analytics toolsManage deadlines across brands and client accountsRequirements:
Experience developing content calendars and campaignsProficiency with Google Analytics and reporting toolsExperience with CMS;
Salesforce experience is an assetProficiency in Microsoft Office and Google WorkspaceStrong written, verbal, and analytical communication skillsUse independent project ownership, campaign strategy, content, and analytics to deliver polished marketing across diverse Business Instincts Group accounts.
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