Trade Marketing Manager - Northern Cape

About the Role
Our client, a leading FMCG organization, is looking for a strategic and creative Trade Marketing Manager to drive brand presence and sales performance within the Northern Cape Province. This key role, based in Kimberley, will be responsible for developing and executing impactful in-store marketing strategies, promotional campaigns, and point-of-sale initiatives that enhance brand visibility and stimulate consumer purchasing. The ideal candidate will possess a strong understanding of trade marketing principles, retail dynamics, and consumer behavior within the FMCG sector. This is an exciting opportunity to shape brand strategies at the retail level and contribute to the commercial success of our client's portfolio. You will work closely with sales teams and retail partners to ensure effective execution of trade marketing plans, maximizing return on investment and driving brand preference at the point of purchase across Kimberley and the wider province.Key Responsibilities
Develop and implement comprehensive trade marketing strategies aligned with brand objectives and sales targets.Plan and execute in-store promotions, merchandising programs, and point-of-sale (POS) materials.Collaborate with the sales team to ensure effective implementation of trade marketing initiatives at the retail level.Analyze trade performance data, promotional effectiveness, and return on investment (ROI).Manage the budget for trade marketing activities, ensuring cost-efficiency and maximum impact.Build and maintain strong relationships with retail partners, understanding their needs and opportunities.Monitor competitor trade activities and market trends to identify opportunities and best practices.Develop creative concepts and briefs for agencies involved in trade marketing material production.Ensure brand consistency and impact across all in-store touchpoints.Provide insights and recommendations to enhance shopper engagement and drive category growth.Requirements
Bachelor's degree in Marketing, Business Administration, or a related field.Minimum of 5 years of experience in trade marketing or brand management, preferably within the FMCG sector.Proven track record of developing and executing successful in-store marketing and promotional campaigns.Strong understanding of retail environments, merchandising principles, and POS strategies.Excellent analytical skills with the ability to interpret sales data and measure campaign effectiveness.Strong negotiation and communication skills, with the ability to influence stakeholders.Proficiency in MS Office Suite and experience with trade marketing planning tools.Creative thinking and problem-solving abilities.Knowledge of the retail landscape and consumer behavior in the Northern Cape region is essential.Willingness to travel within the province to visit retail outlets and sales teams.Benefits
Competitive salary and performance-based bonus structure.Opportunities for professional growth and development in trade marketing.Be part of a dynamic and innovative FMCG company.Chance to work with well-known brands and shape their retail presence.Comprehensive medical aid and retirement benefits.Travel allowances and support for fieldwork.Collaborative team environment.Generous annual leave.Exposure to strategic decision-making in retail execution.The chance to make a significant impact in the Kimberley market and beyond.
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