Ecommerce Retention Strategy Lead

Turn customer data into retention growth for ecommerce brands with Klaviyo, A/B testing, segmentation, and strategic client conversations at Fuel Made.This Retention Marketing Strategist leads strategy across 15-plus retained Shopify brands while guiding campaigns across email and SMS. You will balance creative storytelling with analytics, identify optimization opportunities, and oversee tests involving timing, offers, creative, and segmentation. Collaboration with designers, writers, and project managers brings each plan to life.Key Responsibilities:
Own strategy across a portfolio of retained brandsGuide campaigns, flows, and lifecycle initiativesIdentify trends and opportunities through performance analysisOversee tests across creative, timing, offers, and segmentationEnsure final work reflects strategic direction and brand voiceRequirements:
Two-plus years in retention strategy or client managementHighly proficient knowledge of KlaviyoStrong grasp of modern DTC retention practicesExperience leading strategy calls with clientsPreferred experience with SMS and loyalty programsApply retention strategy, performance analysis, Klaviyo expertise, and Shopify understanding to create stronger customer experiences for Fuel Made clients.
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