Performance Marketing Specialist

Who we are

Employment Hero is on a mission to make employment easier and more valuable for everyone around the world. Our Employment Operating System brings hiring, HR, payroll and benefits into an all-in-one solution.

Since launching in 2014, we've grown from startup to global scale, reaching a valuation of over $2 billion and building a presence across six countries, with even more growth ahead. We now serve over 350,000 SMEs, pay more than 3 million employees, and support a growing pool of job seekers finding their next role through our platform.

The EH Way

At Employment Hero, we’re proud of our unique DNA, which we call The EH Way.

1. We are Mission First - Our Mission determines what we work on, where we invest, and where we focus. Every decision runs through a single filter: does this accelerate our Mission?
2. We are Remote First - we champion a remote environment with a preference for asynchronous communication and a high degree of autonomy
3. We are AI First - we are committed to using AI to accelerate our mission; AI is not just a tool, it’s a fundamental part of how we operate, innovate, and scale
4. We Live by Our Values - we role model our values 100% of the time
5. We Expect High Performance - we set a high standard and we’re not satisfied with being average.

This role

We’re looking for a highly capable, data-driven Performance Marketing Specialist to own and execute our multi-channel performance marketing program across Canada. This is a hands-on, generalist role where you will take full end-to-end ownership of campaigns spanning Paid Social (Meta, LinkedIn), Paid Search (Google Ads), Affiliate Networks, and emerging paid media channels, from setup through to optimization, scaling, and reporting.

Beyond platform execution, this role requires strong commercial acumen and technical analytics capabilities. You will connect ad platform performance with CRM and pipeline metrics, run structured experiments, leverage AI tools, and work cross-functionally with Content, Creative, Ops, and Sales to drive measurable lead generation and pipeline outcomes.

This role is ideal for a proactive self-starter who thrives in a fast-paced environment, can get up to speed quickly, and is comfortable owning campaign performance end-to-end.

Your key focus areas will be

End-to-End Multi-Channel Campaign Ownership

• Campaign Execution & Optimization: Set up, manage, and optimize paid campaigns hands-on across core platforms (Google Ads, Microsoft Ads, Meta, LinkedIn Ads) and secondary/emerging channels (e.g. Reddit, TikTok, Content Syndication).
• Generalist Program Management: Manage overall campaign structures, audience targeting, bidding strategies, budget delivery, pacing, and creative rotation across search, social, and display/programmatic channels.
• Affiliate & Partner Channel Management: In collaboration with Global, coordinate partner marketing programs (e.g. via PartnerStack), including partner communication, onboarding, tracking, QA, and lead flow integration.
• Performance Targets: Deliver against key MQL, pipeline, and customer acquisition targets within defined efficiency metrics (e.g., CPL, CP-MQL, CAC and ARR).

Performance Analytics, Insights & Optimization

• Funnel Analytics: Connect ad platform performance with marketing automation (Marketo) and CRM data (Salesforce) to build a holistic view of downstream lead quality, conversion rates, and pipeline contribution. This is with support from the Global Marketing Analytics team under the Marketing Operations team to execute.
• Reporting: Monitor daily/weekly pacing, and present clear, actionable performance reporting and strategic recommendations to stakeholders.
• Testing & Problem Solving: Proactively flag performance fatigue, audience saturation, or delivery issues. Run structured A/B and multivariate tests across copy, landing pages, creative formats, and targeting strategies.

Cross-Functional Collaboration & Operational Rigor

• Creative & Content Alignment: Partner closely with Creative and Content teams to brief, iterate, and refine high-converting ad assets based on real performance insights.
• Ops & Sales Synergy: Collaborate with Marketing Operations and Sales to ensure tracking accuracy, lead routing, attribution integrity, and feedback loops on lead quality.
• Process Documentation: Document campaign structures, experimental learnings, and best practices to ensure continuous growth and seamless handoffs.

AI & Productivity Enablement

• AI Tool Integration: Leverage generative AI tools (e.g., Gemini, Claude) and platform automation to enhance ad creative testing, audience research, reporting workflows, and overall productivity.
• Industry Best Practices: Stay up to date with evolving ad tech features, privacy changes, AI capabilities, and market trends, applying them practically to campaigns.

Who you are

To thrive at Employment Hero, you’ll need to embody The EH Way - operating with focus, agility, and an obsession with impact. For this role, you’ll also bring

Experience & Background

• 4+ years of hands-on experience in performance marketing, growth marketing, or campaign operations managing multi-channel paid programs.
• Proven Track Record: Demonstrated ability to drive measurable business growth (qualified leads, pipeline, revenue) through paid digital media.
• Multi-Platform Expertise: Deep hands-on experience with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager is required. Experience with affiliate marketing networks (e.g., PartnerStack) or pay-per-lead channels is a plus.
• B2B / SaaS Experience: Background in B2B lead generation, SaaS, or tech environments highly preferred.

Technical & Analytical Skills

• Strong fluency in conversion tracking, attribution modeling, and campaign setup QA.
• Proficiency with analytics and BI tools (Google Analytics, Looker Studio, Google Sheets/Excel).
• Experience with CRM and marketing automation platforms such as Salesforce and Marketo (preferred).
• Familiarity with leveraging modern AI tools (e.g., ChatGPT, Gemini, Claude) for marketing productivity and creative iterations.

Key Mindset & Attributes

• High Ownership Mindset: Highly autonomous self-starter who takes initiative, ramps up quickly, and drives projects end-to-end.
• Proactive Communicator: Ability to translate complex data into concise, strategic updates, action plans, and recommendations.
• Detail-Oriented & Problem Solver: Strong analytical and troubleshooting mindset to spot tracking discrepancies or performance drops early and solve them quickly.

What we can offer

At Employment Hero, we don't just talk about a better way to work. We live it.

Joining Employment Hero means you'll:

• Work in a remote-first environment, giving you the autonomy to do your best work while delivering meaningful outcomes.
• Be trusted to own your work, make decisions, and have a real impact from day one.
• Access cutting-edge AI tools and technology that help you move faster, think bigger, and amplify your expertise.
• Surround yourself with ambitious, high-performing teammates who will challenge, support and inspire you to do the best work of your career.
• Own ESOP (Employee Share Options) in one of the world's fastest-growing technology companies, so you can share in the value you help create.
• Enjoy a comprehensive benefits package, including generous parental leave, subsidised egg freezing, a home office allowance, and outstanding learning and development opportunities to support your growth.
• Celebrate together globally at our Annual Global Gathering - from Thailand, Vietnam, Bali, Dubai and Australia to Singapore in September 2027!

Privacy and AI Notices

• We’re AI-first, so may use AI tools to review your applications and support our interviewing and hiring process. They help us cut the noise, surface great talent fast and make sure every candidate gets a fair, consistent experience. These tools do not replace human judgment and the final hiring decision sits with our team.
• We verify candidate identity and location as part of our hiring process.
• At Employment Hero, we are committed to safeguarding the privacy of your application data. By applying to this role, you acknowledge our Applicant Privacy Policy made available here: employmenthero.com/legals/applicant-policy/.