Direct Response Copywriter (Natural Health)

Salesman With A Keyboard:
You write to make people act. You know how to find the big idea, enter the conversation already happening in the customer’s head, and build a persuasive case from headline to call to action. You can turn a clinical study, customer frustration, product USP, or half-formed brief into a promise people want, proof they believe, and an offer that feels too good to ignore. You understand leads, mechanisms, objections, risk reversal, urgency, and the difference between copy that sounds good and copy that sells. Because the work isn’t finished when the sentence is polished. It’s finished when the customer responds.
If that sounds like you, here’s your next big opportunity:
We want a Direct Response Copywriter to help us write high-performing, conversion-focused copy across ads, emails, sales pages, social, video scripts, blogs, and more.
Small print here ⇒ We’re looking for a direct response copywriter. So if you can’t show us examples of direct response copywriting this isn’t the role for you.
Still here? Okay then…
This job will give you ALL the feels:We create clinically supported, natural solutions for some of the biggest health challenges women over 40 face today. And your words will help more women discover those solutions.
Your copy will help a menopausal woman understand her body better. Feel more confident in her choices. Take action. And maybe even change the way she thinks about her health, her future, and what’s possible for her.
If that excites you, you’ll find no better place to continue your copywriting career than here.
This job might be for you if you’ve got…Solid direct response experience. When we look at your portfolio we’ll see a full-spectrum of ads, emails, and sales pages that converted like a Kentucky Tent Revival. There’s no doubt about it… your copy SELLS!
A Makepeace-like ability to turn product features into customer benefits. You don’t stop at “contains calcium, magnesium, boron, and vitamin D3.” You ask: Why does that matter? What does the customer already believe? What are they afraid of? What have they tried? What do they need to understand before this feels worth buying?
A brain that can find the story in the science. You dig through a database of clinical studies, spot the strongest marketing nuggets, and turn them into a compelling product story. You don’t just summarize research. You connect the ingredients, doses, mechanisms, and results in a way that is clear, accurate, persuasive, and easy for a real human to understand. Bonus points if you’ve done this in health, wellness, supplements, or women’s health.
A performance-driven approach to writing. You don’t treat copy like precious art carved into marble. You want to know what worked, what didn’t, and what to test next. CTR, CVR, CPA, open rate, click rate, rankings, traffic, revenue — these numbers don’t bruise your ego. They sharpen your instincts.
The ability to write both short and long. You can write a 12-word ad hook, a 90-character description, a PWAT-style email, a 6,000-word sales page, or a VSL-style script without losing the thread. You know when to be punchy, when to explain, when to agitate, and when to get out of the reader’s way.
A healthy respect for compliance, claims, and accuracy. We work in the health space, which means “sounds convincing” is not good enough. Your copy needs to be truthful, sourced, compliant, and trustworthy. You know how to make a strong point without wandering into forbidden-claim territory wearing a blindfold.
The ability to use AI without letting AI use you. You’re comfortable using AI tools for research, ideation, outlining, variation, and speed. But you still bring the strategy, taste, judgment, empathy, and final polish.
A collaborative, receptive attitude. You’ll work with marketers, designers, video editors, stakeholders, and other writers. You’ll get feedback. Sometimes a lot of it. You don’t need to defend every sentence like it’s a beloved family heirloom. You listen, revise, improve, and make the work better.
A genuine curiosity about the customer. You want to know what she’s worried about. What she’s tried. What she believes. What she secretly fears. What would make her feel relieved. What would make her trust us. That curiosity is what makes your copy feel like it was written for a person, not an avatar on someone’s Canva slide.
Now, time to be honest: is this really you?If you’re nodding your head and feeling that flutter of excitement, then we can’t wait to
Other Qualities You’ll NeedAt AlgaeCal, we’re going to insist that you have these 3 qualities:
You’re humble — you put the team and others’ needs ahead of your own.
You’re hungry — you want to learn more, improve your craft, and keep getting sharper.
You’re people smart — in the sense that you’re a thoughtful, communicative, generous teammate.
The truth is, if you don’t have these qualities, you won’t last long at AlgaeCal.
So if you’re missing one of them, be honest. Save yourself a lot of headaches and skip to a job posting that is a better fit for you.
What Will You Earn?We believe in rewarding top talent.
So let’s talk about salary once we’ve had the chance to get to know you better.
Rest assured, we’re generous and offer above-market pay for the right person. If you bring the skill, curiosity, work ethic, and copywriting talent, we’ll make sure the compensation reflects that.
You’ll also enjoy the following benefits:
Monthly team events and activities
Flexible Stat Holidays with the option to bank days for later use
Weekly team lunches if you work from our Vancouver office
Incredible dog-friendly Yaletown office one block from SkyTrain
Remote working is okay with us too
And above all, you’ll join a team that you’ll never want to leave
Culture is everything to us.
Yes, we work extremely hard to change as many people’s lives as possible.
But we know how to have fun, support each other, and reward ourselves too.
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