Marketing Manager - Retail & Brand

La Rosée is above all a human adventure, driven by tight-knit, passionate, and dedicated teams united around one goal: inventing natural, effective, and eco-designed cosmetic products.
Your missionThe Marketing Manager - Retail & Brand plays a central role in developing La Rosée's presence in Canada, bringing the brand to life across retail partnerships, product launches, PR, events, and social media. You will develop and execute the Canadian retail and brand marketing plan, ensuring that every initiative reflects La Rosée's identity while supporting business growth.
Your daily interactionsAt the heart of the organization, you will collaborate closely with:
The General Manager, to whom you will directly report.
The E-Commerce & Digital Manager, to collaboratively build and execute a cohesive 360° marketing plan for Canada.
Retail partners, including Shoppers Drug Mart/Pharmaprix.
Internal teams and external creative resources, such as PR agencies and freelance creatives.
The global headquarters in France, drawing on the team's expertise, brand assets, and resources to maintain close alignment.
Your main responsibilities1. Retail Partner & Trade Marketing
Manage day-to-day marketing relationships with Shoppers Drug Mart/Pharmaprix and other retail partners.
Develop and execute the retail marketing calendar, including launches, promotions, offers, and retailer programs.
Coordinate retail marketing materials, displays, promotional sets, GWPs, sampling, and testers.
Plan and execute in-store events, pop-ups, retailer activations, and other consumer-facing initiatives.
Prepare retailer presentations, monthly field playbooks, and training webinar materials.
Coordinate Canadian retail product information requirements and contribute to the global PIM project.
2. Brand Identity & Creative Direction
Ensure La Rosée's brand identity, visual universe, and creative standards are consistently reflected across Canadian marketing initiatives.
Provide creative direction for retail materials, campaigns, events, and social content.
Adapt global brand assets to the Canadian market while maintaining brand consistency.
3. PR, Social Media & Content
Coordinate with the PR agency to align media and influencer activities with Canadian launches and marketing priorities.
Develop and manage the organic social media strategy and content calendar.
Manage social media and freelance creative resources, providing direction, feedback, and ensuring quality and timely execution.
Monitor social media and PR performance and identify opportunities for improvement.
4. Sales Forecasting & Performance
Build and maintain sell-in and sell-out forecasts by retailer, product, and period.
Analyze sales, promotions, and launch performance to identify opportunities and risks.
Develop and manage the retail marketing budget.
Prepare weekly and monthly performance reporting with recommendations and actions.
Profil required
3-5 years of experience in retail marketing, trade marketing, or brand marketing, ideally within beauty, skincare, CPG, or another consumer-focused industry.
Experience working with major retail partners across pharmacy, beauty, CPG, or department store environments.
Professional fluency in English and French, written and spoken, is required.
Bachelor's degree in marketing, Business, or a related field, or equivalent relevant experience.
A developed visual sensibility and the ability to translate brand identity into compelling marketing executions.
Experience coordinating creative projects and managing internal or freelance resources.
Strong commercial understanding, with experience in sales analysis, forecasting, and budgeting.
Advanced Excel skills and proficiency with PowerPoint and Canva.
An entrepreneurial mindset with the ability to take initiative, find solutions, and move projects forward proactively.
Organized, resourceful, and comfortable managing multiple priorities.
Why join La Rosée ?Joining La Rosée means becoming part of a fast-growing company committed to simpler, natural, and responsible beauty, driven by strong values: benevolence, high standards, and transparency. You will evolve within a passionate, dynamic, and creative team, where team spirit, brand consistency, and customer satisfaction guide every action, with real freedom to propose ideas and grow the brand every day.
Compensation & BenefitsBase salary: $75,000-$90,000 CAD, based on experience, plus an annual performance-based bonus based on individual and company performance.
Full-time
Hybrid
Based in Toronto, ON
Our JEDI Commitments (Justice Equity Diversity Inclusion)At La Rosée, we are convinced that the diversity of backgrounds, experiences, and sensitivities is an essential wealth to build a fairer, more innovative, and more human company. We are committed to guaranteeing a recruitment process based on:
equity and transparency,
non-discrimination,
the inclusion of all people, regardless of their gender, age, origin, disability status, sexual orientation, identity, or beliefs. Each application is studied carefully, respecting equal opportunities, so that everyone can find their place and evolve in a caring work environment. Joining La Rosée means joining a committed team, where everyone can express themselves, progress, and fully contribute to our mission.
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