Data Scientist with Advertising Focus
Interpublic
Become a Data Scientist (ML Engineer) at Flywheel and lead the charge in automating advertising solutions. You'll develop machine learning systems crucial for optimizing ad budgets for brands. This opportunity within the Perpetua team involves designing robust ML solutions using Python and Google Cloud. You'll be instrumental in building a bidding platform that enables advertisers to implement tailored strategies. Your role combines classical optimization with innovative AI methods to elevate advertising effectiveness. Key Responsibilities:
- Develop machine learning systems for ad optimization
- Conduct impactful experiments to derive insights
- Analyze data to enhance advertising performance
- Collaborate on integrating generative AI layers
- Support team initiatives for effective recruitment and practices
- 5+ years of experience as a data scientist
- Proficient in algorithms and data pipelines
- Experience in retail media or digital advertising
- Knowledge of LLMs and AI-assisted development tools
- Strong teamwork in cross-functional settings
Vacancy posted 1 day ago
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