Director Of Product Management, Seller/Merchant Growth

About AppDirectBecome a digital, global citizen and enable the new generation of digital entrepreneurs around the world. AppDirect offers a subscription commerce platform to sell any product, through any channel, on any device - as a service. We power millions of subscriptions worldwide for organizations. We do this by our values-driven culture—one that enables you to Be Seen, Be Yourself, and Do Your Best Work.
About YouAppDirect sits at the center of that shift, the infrastructure connecting technology sellers to the partners and marketplaces where buyers actually transact. This role drives the product strategy that, in collaboration with engineering, go-to-market, and other cross-functional partners, turns that position into growth: more products distributed, more sellers succeeding on the platform, more GMV/NMV flowing through it. The mandate is to find the highest-leverage bets in distribution (catalog reach, discoverability, partner and co-sell motions, packaging and incentives) and ship them, with a team you lead and outcomes you own.
You’re a product leader who’s energized by the mechanics of technology distribution: how products get found, chosen, and bought at scale. You’ve built and scaled products in marketplace, cloud, commerce, or platform environments, and you know how to turn partner ecosystems into measurable revenue.
You’re commercially sharp and credible in a room with senior stakeholders at companies like Amazon or Microsoft, but you’re also close enough to the details to make hard product calls yourself. You lead through clarity and outcomes, and you use AI as a working system to move faster, sharpen judgment, and build a real point of view on how AI is reshaping software distribution and buying behavior.
What You’ll Do and How You’ll Have an Impact
Run the product strategy. Set the product vision and roadmap for AppDirect’s partner integration and Tackle offerings to help sellers with go-to-market across a broad ecosystem, and lead a team of PMs against a clear mandate: grow NMV and GMV across the platform.
Find and pull the growth levers. Identify what actually drives adoption, conversion, and sales of distributed products, then ship the work that moves those metrics. Strengthen the pathways AppDirect can provide sellers to reach market: catalog reach, discoverability, partner channels, co-sell motions.
Build with the biggest players in the industry. Partner directly with large cloud providers and strategic technology partners, translating their priorities and AppDirect’s opportunity into product bets that create mutual growth.
Align the company around distribution and partner selling opportunities. Work across multiple teams such as Engineering, Design, Partnerships, Sales, Marketing, Finance, and Customer Success to keep the org rowing toward the priorities that compound distribution advantage.
What We’re Looking For
6+ years in product management, with meaningful time in B2B platforms, marketplaces, cloud, commerce, or distribution
3+ years leading and developing product managers
A track record of owning products or portfolios that drove material revenue, GMV/NMV, or marketplace growth
Strong commercial judgment across distribution economics: packaging, incentives, partner motions, growth loops
The range to operate at strategy level and execution level, with the communication and influence to move executives, partners, and cross-functional teams
Proven experience with cloud marketplaces (AWS, Azure, GCP, Salesforce), SaaS/ISV distribution, or multi-party commerce
AI-pilled approach and perspective on how AI changes technology sales and distribution
A bias for experimentation, measurable impact, and action over polish
Preferred qualifications
Depth in marketplace systems: catalog, discovery, conversion, billing, entitlements, and/or co-sell
Experience applying AI to product discovery, seller tooling, personalization, forecasting, or marketplace optimization
At AppDirect, we believe that innovation thrives in an environment that houses diversity of excellence, experience and thought. We respect each AppDirector as their own fingerprint;
unique with no one alike. We foster an environment of inclusion without regard to race, religion, age, sexual orientation, or gender identity enabling AppDirectors to embrace their uniqueness to do their best work. As such, we strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities.
At AppDirect we take privacy very seriously. For more information about our use and handling of personal data from job applicants, please read our Candidate Privacy Policy. For more information of our general privacy practices, please see AppDirect Privacy Notice:

At AppDirect, AI tools may assist our recruitment team with administrative automations — always under human oversight. AI tools do not make hiring decisions or solely automated decisions about your candidacy – all decisions are made by our people. By submitting your application, you acknowledge that your information may be processed in this way. You may request access or deletion at any time by contacting View email address on ca.hrm.tc.
The salary band listed below reflects the expected annual base salary or OTE (on-target earnings) for this role at AppDirect and may be subject to change.
Base salary or OTE is just one component of AppDirect’s total compensation package. In addition to base pay, regular employees may be eligible for performance-based bonuses and a full range of benefits.
Canada Compensation Band
$175,000—$235,000 CAD
L’échelle salariale indiquée ci-dessous correspond au salaire de base annuel prévu ou à la rémunération cible (OTE) pour ce poste chez AppDirect et est susceptible d’être modifiée.
Le salaire de base ou la rémunération cible (OTE) ne constitue qu’une composante du package de rémunération global proposé par AppDirect. Outre le salaire de base, les employés permanents peuvent prétendre à des primes liées à la performance et à une gamme complète d’avantages sociaux. Fourchette
Échelle salariale au Canada
$175,000—$235,000 CAD
#J-18808-Ljbffr