Enterprise Architect Crm

At ATB, we exist to make it possible for our clients, team members and communities. Our purpose is more than aspirational. It's a real commitment we live every day through our values (what we call the ATB ID).Life at ATB is about more than work. In fact, we’re consistently recognized as one of Canada's top employers thanks to our high-care, high-performance culture, upheld by the three commitments we make to our team members:Impact in action:
No matter where you are in the organization, you're empowered to make an impact in the lives of our clients and communities.Thrive together:
We want you—the unique, authentic you—to feel safe and celebrated at work. We're on a continuous journey to build the most flexible and inclusive programs.Ready for tomorrow:
We want to enable your success through interesting and challenging work, performance enablement, and learning and development.About the role
As ATB’s next Enterprise Architect CRM Strategy, you will be responsible for creating the technology strategy and roadmap for CRM. You will be working closely with stakeholders and evaluating CRM capabilities and technologies. You bring strong knowledge in Architecture and an exceptional communicator.Accountabilities
Create, own, and manage the architecture and technology strategy for CRM
Contribution and guidance in RFP’s, POCs, Solution Design and technology acquisition to ensure alignment/adherence on application portfolio strategies.
Working closely with IT and Business stakeholders with oversight of areas of service duplication, tech cost inefficiencies within the application portfolio, development medium and long term strategies
Contributes to the bigger picture architectural vision specifically where it intersects with CRM capabilities.
Identify Cost Models of Capital/Operating of the Application portfolio via rational and logical segments
Creates short and near term roadmaps based on strategy models
Participate in architecture governance functions and activities (ARB, DDB, etc) and work closely with architects and technology stakeholders
Ensure alignment to technology development and value creation strategies for new services or business capabilities.
Identification and recommendations of areas of opportunity to improve cost models, general efficiency or operating effectiveness within the application portfolio
Always focus on the customer outcome
Develop and embed governance models that work effectively with agile methods to control acquisition of new technologies and understand TCO of new technologies
Adopt Domain Driven approaches for future non traditional business models
Skills, experience & requirements
Understanding of leading CRM technologies in industry, Salesforce, HubSpot, Dynamics 365. Knowledge of SAP CRM is also an asset
Experience architecting complex enterprise grade CRM and Marketing solutions with knowledge of customer, offers, product, personalization, and marketing domains
10-15 years of work experience with increasing responsibilities in digital solutions or other innovation/mobility/digital roles
Platform mindset in establishing and evaluating technical capabilities
Leadership experience and background in the support of information systems and information technology
Strong focus on business value and the customer
Proven experience and success in architecting or co-leading digital transformation
Experience with systems architecture methodologies
Experience with cloud infrastructure solutions such as Google Cloud Platform and Amazon Web Services
Bachelor’s degree in quantitative or technology discipline (e.G. Computer Science or Information Systems) a correlated discipline or equivalent
5 years full-stack engineering experience
Experience creating strategies for digital solution maximization across diverse areas of business including implementation of digital strategies, processes and techniques.
Senior level knowledge of finance or related industry, its products and services coupled with a deep understanding of both business and technology components of data management and exploitation
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