Senior Email Marketing Manager

Email marketing leadership meets Salesforce Marketing Cloud at CIBC in Toronto. Guide distributed and traditional communications with strong campaign execution expertise.As Senior Manager, Email and Distributed Marketing, you will support strategy and lead execution, governance, and optimization across Wealth Management. You will manage advisor and business-driven communications using Salesforce Marketing Cloud and traditional email channels. The work includes channel management, marketing technology, operational leadership, and compliance.Key Responsibilities:
Support digital strategy and roadmap developmentDefine KPIs across the email channel ecosystemCoordinate campaign timelines, assets, and launchesBuild content in Salesforce Marketing Cloud Content BuilderLead Journey Builder and Automation Studio workflowsRequirements:
Degree or diploma in Marketing, Communications, or related fieldSeven to ten years of digital or email marketing experienceExperience with Salesforce Marketing Cloud and Content BuilderExperience with Journey Builder, Automation Studio, and Outlook templatesHands-on experience building, testing, and deploying email communicationsLead compliant email strategy and execution at CIBC through Salesforce Marketing Cloud, campaign delivery, and channel governance.
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