Performance Marketing Lead

About Roveir & Roveia HealthRoveir is a growth marketing partner for tech companies, startups, and DTC brands. Founded by alumni from Facebook and Tesla, we specialize in scaling paid customer acquisition through performance-driven advertising and conversion-optimized systems.
Roveia Health is our specialized growth division focused on telehealth, health & wellness, and digital health brands — helping companies in the GLP-1, supplements, and patient acquisition space scale through performance marketing.
Across both brands, we manage millions in monthly ad spend across Meta, Google, YouTube, LinkedIn, and TikTok — serving clients from early-stage startups to 8-figure consumer brands.
Fully remote. Globally distributed. Built for growth that drives real outcomes.
The RoleWe're hiring a
Performance Marketing Lead
to execute and optimize paid acquisition campaigns across a portfolio of Roveir and Roveia Health client accounts.
This is a mid-level, multi-channel execution role. You're comfortable running Meta and Google as your core channels and can support on YouTube, TikTok, and LinkedIn when needed.
You'll work closely with Senior Performance Marketing Leads, account managers, and creative teams to drive measurable results across your accounts. You'll be responsible for day-to-day campaign execution, optimization, and performance reporting.
Agency experience is required. You've worked across multiple client accounts, you understand how to manage competing priorities, and you take ownership of campaign outcomes.
What You'll OwnCampaign Execution
Build, launch, and optimize paid campaigns across Meta Ads and Google Ads as primary channels
Manage budgets, bidding strategies, audience structures, and creative rotations across multiple accounts
Execute campaign structures aligned to funnel stages and client objectives
Multi-Channel Execution
Run Meta (Feed, Stories, Reels), Google (Search, PMax, YouTube, Display), and support on LinkedIn and TikTok where relevant
Adapt execution to each channel's strengths and each client's funnel
Ensure tracking integrity across platforms — pixels, GA4, GTM, and conversion events
Testing & Optimization
Execute creative testing in collaboration with designers and creative teams
Run A/B tests across audiences, creatives, copy, and campaign structures
Monitor daily performance and proactively flag issues and opportunities
Reporting & Communication
Support performance reporting with clear insights and optimization notes
Communicate performance drivers and learnings to account managers and senior leads
Stay current with platform updates, best practices, and new features
What We're Looking ForMust-Haves
2–4 years of hands‑on paid media experience
Agency background is required — you've managed multiple client accounts simultaneously
Solid working knowledge of both Meta Ads and Google Ads
Experience running campaigns across tech, SaaS, eCommerce, health, or similar verticals
Comfortable executing from strategic direction while contributing your own optimization thinking
Data‑driven, detail‑oriented, and self‑directed
Fluent English, written and verbal
Comfortable working independently in a fully remote environment
Strong Signals
Has managed $20K–$200K+ in monthly ad spend across multiple accounts
Has executed creative testing processes and can brief creative teams effectively
Experience in telehealth, health & wellness, B2B SaaS, or DTC
Comfortable with GA4, Looker Studio, and conversion tracking setup
Looking to grow into a senior role and takes ownership seriously
You're Not the Right Fit If
You've only ever managed one channel
You need constant direction to execute campaigns
You've never managed more than one or two accounts at a time
You treat reporting as pulling numbers rather than communicating what they mean
Nice to Have
Experience with LinkedIn Ads, TikTok Ads, or YouTube as a primary channel
Familiarity with CRO, landing page testing, and experimentation frameworks
Experience with UGC creative workflows and performance creative strategy
Exposure to patient acquisition, telehealth, or regulated health verticals
What We Offer
$55,000 – $80,000 CAD annually, based on experience
Fully remote, globally distributed team
Clear growth path toward Senior Performance Marketing Lead
Exposure to high‑spend, high‑growth client accounts across two brands
Direct collaboration with senior marketers, creative leads, and account managers
Work closely with operators and alumni from Facebook and Tesla
Hiring Process
Application Review — We'll review your background and account experience
First Interview — Intro call covering your experience, channel depth, and agency background
Second Interview — Deeper conversation with a senior team member or the CEO
Practical Screen — Walk us through a real account you've managed: what you ran, how you optimized, and what results you drove
Apply now and help us scale great companies through performance‑driven marketing.
#J-18808-Ljbffr