Software Developer Customer Data Platforms

Job DescriptionCurrent work authorization for Canada is required for all openings.
You will be working on a 100% remote working model.
The work location for this role is 483 Bay Street in Toronto until approximately late 2026, when the work location will change to the new Mississauga office at 3 Robert Speck Parkway.
Who We AreAt Fidelity, we’ve been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services - and we’re constantly seeking to find new and better ways to help our clients. As a privately owned company, we boldly embrace innovation in all areas as we continue to grow our business into the future.
Working with us means you’ll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. You’ll have a wide range of opportunities to grow and develop your career in an inclusive environment where you’ll feel valued and supported to be your best - both personally and expertly.
Business OverviewThe Software Developer Customer Data Platforms is responsible for designing, configuring, implementing, and optimizing Adobe Experience Platform (AEP)—specifically the Real-Time CDP and Adobe Journey Optimizer (AJO). This role combines technical development, data engineering, and marketing activation expertise, building customer profiles, schemas, data pipelines, decisioning logic, and journey orchestration to enable personalized, data driven customer experiences.
The developer works closely with Marketing, CRM, Data Engineering, Digital, and IT teams to ensure Adobe Experience Cloud solutions are scalable, stable, and fully integrated with enterprise systems.
Key AccountabilitiesAdobe Experience Platform (AEP) / RCDP Development
Lead Configure and maintain AEP schemas, datasets, identities, and data ingestion workflows.
Implement XDM-based modeling for profile and event data.
Build ingestion pipelines using batch APIs, streaming APIs, and source connectors.
Set up profile stitching, identity resolution, and governance policies.
Configure Segmentation Service, including rule-based and audience streaming segmentation.
Ensure compliance with data usage labels, privacy, and consent requirements.
Adobe Journey Optimizer (AJO) Development
Configure and build multichannel journeys, triggers, decision logic, and conditions.
Develop message templates (email, push, in-app, SMS) and dynamic personalization using handlebars or similar languages.
Integrate AJO with AEP profiles, events, and decisioning logic.
Ensure real-time event processing, journey activation, and error handling.
Optimize journey performance, delivery rules, and orchestration logic.
Support Operations and Incident Management
Lead any support activities for MarTech systems, overseeing incident response, root cause analysis, and timely issue resolution.
Manage defects, enhancements, and technical requests in collaboration with the Marketing Technology product owners, MarTech Scrum team and Marketing and IT stakeholders Monitor platform health and performance;
ensure adherence to SLAs, uptime requirements, and operational KPIs.
Coordinate with IT, vendors, and business teams to resolve issues efficiently and ensure continuous improvement.
MarTech Integrations and APIs
Build integrations between Adobe platforms and CRM, web/app analytics, data lakes, and campaign platforms.
Use Adobe APIs (Batch/Streaming/Edge) for ingestion and journey activation.
Configure Edge Network and Customer Journey Analytics (CJA) inputs if applicable.
Work with engineering teams on ETL pipelines, data transformations, and API orchestration.
Technical Documentation and Governance
Produce clear documentation data flow diagrams, schema dictionaries, journey logic, and integration specs.
Apply Adobe governance standards for data usage labels, privacy, access controls, and taxonomy.
Maintain versioning for schemas, audiences, and journey logic.
Testing, Quality Assurance and Support
Perform unit tests, integration tests, and end-to-end journey/UAT validation.
Troubleshoot ingestion failures, segmentation issues, journey performance problems, and identity stitching concerns.
Support production releases, incident resolution, and continuous platform optimization.
Skills, Knowledge And Experience
Hands-on experience with Adobe Experience Platform (AEP) and Real-Time CDP.
Strong understanding of XDM schemas, profile stitching, datasets, and identity graphs.
Practical experience configuring Adobe Journey Optimizer journeys, events, conditions, templates, and personalization.
Ability to read/write JSON, design data models, and configure ingestion via APIs/SDKs.
Familiarity with Adobe Tags/Launch, AEM, or Adobe Analytics is a strong asset.
Understanding of customer data pipelines, consent management, segmentation, and event-based activation.
Strong problem-solving and analytical mindset.
Ability to translate marketing needs into technical solutions.
Excellent communication and documentation skills.
Collaborative, able to work with cross-functional teams.
Education And Skills
University degree, preferably in Computer Science, Engineering, Math or equivalent work experience
3+Yrs working with the Adobe Experience Cloud stack (AJO, RT-CDP, Adobe Analytics and CJA, Tags/Launch, data layer, Identity and Consent)
Experience in MarTech engineering, marketing operations, or customer data orchestration.
Experience working in Agile teams (Scrum/Kanban).
Total Rewards That Reflect Your ImpactWe believe exceptional work deserves exceptional recognition. That’s why we offer a
competitive compensation package
designed to support your success today—and your financial well-being tomorrow.
For this role, your total rewards include
Base Salary and Discretionary Performance Bonus Total annual cash compensation (base salary plus target bonus) $101,000 - 118,000 based on your experience and qualifications.
RRSP Contribution After 6 months of employment, we invest in your future with an RRSP contribution—no employee matching required.
We’re proud to offer a compensation package that aligns with
provincial pay transparency requirements .
This posting represents an
existing vacancy
within our organization—an opportunity to step into a role where your talents will make a meaningful difference.
Some of the ways we’ll help you feel valued and supported as part of our team
Flexible working arrangements that vary based on role requirements
Competitive total compensation, including company contributions to your group RRSP without a matching requirement from you
Comprehensive health benefits that start on your first day, with 100% employer-paid premiums, that include up to $6000 annually for mental health services and therapy
Parental leave top-up to 100% of your salary for a period of 25 weeks
Up to $650 for home office equipment
Generous time off policy, including 2 paid days annually to volunteer at a charity of your choice
Diversity and inclusion programs, including an active network of Employee Resource Groups
Extensive professional development opportunities, including access to over 11,000 training and development courses, tuition reimbursement, and monetary rewards for completing a required designation
We care a lot about fostering a compassionate, people-centric culture, and are proud to have been named one of Canada’s Top 100 employers for the last five years
Fidelity Canada is an equal opportunity employerFidelity Canada is committed to fostering a diverse and inclusive workplace. We will consider all qualified applicants for employment regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, age, disability, family status, protected veterans’ status, Aboriginal/Native American status or any other legally-protected ground.
Accommodation during the application processFidelity Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection process. If you require an accommodation, please email us at View email address on ca.hrm.tc.
Why Work at Fidelity?We are proud to be recipients of the following
Awards
Canada's Top 100 Employers
Greater Toronto's Top Employers
Canada's Top Family-Friendly Employers
Canada's Top Employers for Young People
Great Place To Work Certified
Best Workplaces for Inclusion
Best Workplaces for Mental Wellness
Best Workplaces for Today's Youth
Best Workplaces for Women
Best Workplaces in Financial Services & Insurance
Best Workplaces in Ontario
Best Workplaces with Most Trusted Executive Teams
LinkedIn Top Companies in Canada
Human Resource Director (HRD) - Best Place To Work
HRD - 5-Star Benefit Program
HRD - 5-Star Diversity & Inclusion Employer
Designations
Canadian Compassionate Companies – Certified
Benefits Canada's Workplace Benefits Award - Future of Work Strategy
TalentEgg National Recruitment Excellence Award - Special Award for Diversity & Inclusion in Recruiting
Canadian HR Reporter’s Most Innovative HR Team
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