Marketing Analytics And Insights Manager

Lead marketing analytics at Sun Life with Adobe Analytics and Tableau expertise while working in a hybrid office and virtual model. Turn funnel data into growth decisions.The Manager, Marketing Analytics and Insights supports Sun Life’s Growth & Performance team within the Client Experience Office. This role owns external digital funnel measurement, campaign optimization, and data-driven recommendations. You will analyze search, social, paid media, and lead acquisition performance for strategic growth initiatives.Key Responsibilities:
Own insights for web, search, LLM, and social channelsTrack paid funding performance and identify performance opportunitiesDefine marketing KPIs, forecasts, and funnel performance storiesLead A/B testing with SEO and SEM teamsPrepare senior leadership reporting and actionable recommendationsRequirements:
Eight or more years in digital marketing or analyticsDegree in Business, Marketing, or related fieldAdvanced Adobe Analytics, Adobe Target, Excel, Tableau, and PowerPointExperience translating analysis into recommendations, forecasts, and planningDigital marketing tracking, measurement, and media planning expertiseBring strategic analytics, visualization, and digital marketing measurement skills to Sun Life’s external funnel growth agenda.
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