Digital Experience Crm Strategist

Turn customer and business insight into digital experiences for VML’s Canadian and American clients, using research, CRM, and strategic planning.VML Canada seeks a CX / CRM Strategist for a one-year contract within its growing CX team. Reporting to the CSO and collaborating with a CX Strategy Director, you will work across a portfolio of brands. The position centers on understanding categories, customers, competition, stakeholders, and audiences. You will connect insight with brand ecosystems, guide teams through presentations and reviews, partner across disciplines, and measure launch performance. Familiarity with digital experience planning is important, alongside a base knowledge of CRM. The role suits a strategic contributor who values collaboration, innovation, learning, and thoughtful questions about technology’s impact on brands and customers.Key Responsibilities:
Investigate customer, category, and business informationConnect research findings with brand-world opportunitiesKeep teams focused through presentations, reviews, and documentationCollaborate with strategists, designers, writers, account leads, and clientsTrack innovation, brand, and cultural developmentsRequirements:
Three to five years of relevant strategic experienceExperience in digital strategy, UX, product, CX, service design, or CRMKnowledge of marketing fundamentals and user experienceUnderstanding of AI, CRM, CMS, and membership componentsAbility to present a perspective on future brand experienceApply strategic research, digital planning, CRM understanding, and cross-disciplinary collaboration to connected brand experiences.
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