Product Segment Manager TBR (Markham)

Position

Product Segment Manager, TBR Reporting To

Vice President, Product Management Summary / Objective

Reporting to the Vice President, Product Management, this role owns the strategy and execution of DTI’s TBR product offering. The mandate is to build and continuously refine a differentiated, market‑leading value proposition—across product assortment, inventory strategy, pricing, promotions, and value‑added programs—that drives customer acquisition, deepens market penetration, and strengthens long‑term retention. Essential Functions

Establish and maintain a profitable pricing strategy in close consultation with Sales, including setting, monitoring, and adjusting pricing structures to ensure margin generation and sustainable profitability. Oversee inventory levels to prevent overstocking or stockouts, implementing effective forecasting models to anticipate demand and align inventory accordingly. Utilizes sales data and market trends to develop accurate sales forecasts, procurement and production planning. Partner closely with the sales team in the field by regularly visiting customers to gather market insights, strengthen relationships, and align category strategies with real‑world customer needs and opportunities. Partners with Business Intelligence Team in monitoring, collecting competitive data and customer insights obtained through the sales field or customers directly for analysis to identify and define the segment of customer behaviors and decision‑making points on market positioning, pricing and product performance in the market. Maintains and updates internal product listing systems, databases, and related tools to ensure accurate and current product information, specifications, and catalog data are readily accessible for sales, marketing, and operational teams. Develops and executes promotional programs, especially targeting slow‑moving or obsolete inventory to optimize stock turnover. Takes ownership of the product portfolio within the segment, making recommendations on SKU discontinuation or rationalization based on sales performance and market demand. Identifies key segment gaps and develops strategic solutions to capitalize on significant market opportunities. Acts as the primary liaison between the target market and the factory, providing valuable customer and consumer feedback to inform product development and enhancements. Creates and delivers training on product features and benefits for both internal teams and external customers, utilizing various training methods. Coordinates pilot programs and product testing in the field in collaboration with technical teams and regional sales to ensure successful market introduction. Manages all marketing collateral—POS, print, digital properties—ensuring alignment with the segment’s market positioning and messaging. Identifies and participates in regional trade shows and industry events to gather market intelligence and assess product performance. Travel

Availability to attend the Woodbridge office when requested. Periodic travel (customer visits, trade shows, events, etc.) Preferred Skills

Strong communication skills, both written and verbal. Excellent interpersonal skills and ability to build and maintain relationships with internal teams, clients and vendors. Ability to understand and analyze complex data and industry trends. Adaptability and flexibility to work in a fast‑paced and constantly changing environment. A customer‑centric mindset focused on delivering high levels of customer satisfaction, while maintaining corporate objectives. Negotiation skills to develop mutually beneficial agreements with vendors and customers. Effective time management and organizational skills. Preferred Qualifications

Post‑Secondary Education in Business Administration, Marketing, or related field. 5+ years of sales/product experience in the tire industry, in a TBR capacity. Demonstrated ability to manage and prioritize multiple projects and clients simultaneously. Proficient in Microsoft Office and CRM systems. Valid driver’s license and access to a vehicle.

#J-18808-Ljbffr