Integrated Marketing Lead

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an Integrated Marketing Lead based in Canada.
In this fully remote role, you will lead integrated marketing initiatives designed to strengthen brand visibility, drive audience engagement, and accelerate business growth within the AI and Web3 ecosystem. You will take ownership of B2B social media channels, influencer partnerships, selected partner campaigns, and the brand's presence at industry events. Combining strategic thinking with hands‑on execution, you will develop compelling campaigns that connect enterprise decision-makers, industry thought leaders, and technology builders. You will also contribute to growth marketing strategy, using performance insights to optimize paid campaigns and generate measurable results. Working closely with cross‑functional teams, you will ensure consistent messaging and alignment across all marketing activities. This is an exciting opportunity to shape the marketing presence of an innovative technology ecosystem while leveraging AI tools to improve creativity, efficiency, and campaign performance.
Accountabilities
Plan, develop, and execute integrated marketing campaigns from initial concept through implementation, optimization, and performance measurement.
Support product launches, partner announcements, and strategic initiatives through coordinated social media, influencer, paid advertising, and event campaigns.
Manage daily social media operations and content creation across relevant channels, including LinkedIn, X, YouTube, and emerging platforms.
Develop and maintain a consistent social media content calendar, establishing recurring formats and content series to ensure a strong and engaging brand presence.
Write, edit, and adapt compelling content for different platforms and audiences, including enterprise decision-makers, business media, and technology professionals.
Establish and maintain channel‑specific brand voice guidelines to ensure consistency across all digital communications.
Monitor social conversations, audience sentiment, and industry trends, translating insights into actionable content strategies and sharing relevant feedback with Product and other internal teams.
Develop and grow the YouTube channel by defining its content roadmap, coordinating publishing activities, and optimizing content for reach and engagement.
Organize and manage online community events, including X Spaces, and amplify executive communications across social media in collaboration with Communications and leadership teams.
Build and manage a B2B influencer marketing program, identifying relevant thought leaders, negotiating paid partnerships, managing budgets and contracts, and coordinating external agencies.
Coordinate influencer content and activations around product launches, campaigns, and industry events, measuring their contribution to brand awareness and engagement.
Support event marketing initiatives, overseeing brand visibility through merchandise, on‑site activations, creative promotional activities, and influencer engagement.
Manage the brand’s digital presence before, during, and after events to maximize awareness, participation, and audience engagement.
Lead selected partner marketing initiatives with enterprise customers and ecosystem partners, including joint announcements, customer success stories, case studies, and co‑marketing campaigns.
Coordinate partner campaigns across owned marketing channels, including social media, YouTube, and X Spaces, ensuring alignment with partner priorities and messaging.
Contribute to growth marketing strategy, working closely with external contractors responsible for day‑to‑day paid advertising execution.
Monitor paid campaign performance against key business objectives, including pipeline generation, lead acquisition, and developer sign‑ups, recommending improvements based on data and industry best practices.
Ensure consistent positioning, messaging, and brand identity across all paid marketing initiatives.
Manage marketing projects, editorial calendars, campaign timelines, and deliverables, coordinating stakeholders across Design, Developer Relations, Education, Content, Community, Growth, Product Marketing, Partner Marketing, and Communications.
Develop and share AI‑powered workflows and tools that improve content production, streamline marketing operations, and increase campaign execution efficiency without compromising quality.
Requirements:
Between 6 and 9 years of experience in integrated marketing, social media marketing, or growth marketing, with demonstrated ownership of B2B social media channels.
Proven experience developing and managing B2B marketing strategies, ideally targeting enterprise audiences and technology-focused decision‑makers.
Hands‑on experience building and managing influencer marketing programs, including paid partnerships with B2B thought leaders, budget management, contract negotiation, and agency coordination.
Practical experience in paid and growth marketing, including campaign strategy, performance monitoring, and optimization against pipeline, lead generation, and acquisition targets.
Experience managing external marketing agencies, contractors, or specialists responsible for paid advertising execution.
Previous involvement in event marketing, including merchandise, on‑site brand activations, experiential marketing, and creative promotional initiatives.
Demonstrated experience developing partner marketing and co‑marketing campaigns with enterprise customers, technology partners, or ecosystem organizations.
Strong understanding of social media management and social listening, with the ability to transform audience insights and industry conversations into effective marketing strategies.
Experience supporting executive communications and leadership social media presence, ideally in collaboration with communications or public relations teams.
Excellent writing, editing, and storytelling skills, with the ability to adapt messaging to different channels, audiences, and business objectives.
Proficiency with marketing technologies and platforms, including social media management and listening tools, paid advertising platforms, analytics solutions, and content management systems.
Solid understanding of digital marketing fundamentals, including copywriting, SEO, PPC, campaign analytics, and performance measurement.
Strong project management and organizational skills, with the ability to coordinate multiple campaigns, stakeholders, and deadlines simultaneously.
Creative, analytical, and detail‑oriented mindset, combining strategic thinking with a hands‑on approach to problem‑solving and execution.
Excellent interpersonal and communication skills, with the ability to collaborate effectively across teams and manage external relationships.
Ability to work independently in a fast‑paced, evolving environment while maintaining strong cross‑functional collaboration.
Familiarity with AI‑powered marketing tools and experience developing AI workflows for content creation and marketing operations are considered an advantage.
Willingness to travel approximately 15% of the time for industry events, partner activations, and marketing initiatives.
Benefits:
Competitive annual compensation ranging from
USD $150,000 to $200,000, as advertised in the original posting.
Fully remote working environment across North America.
Full‑time employment with opportunities to contribute to strategic marketing initiatives and long‑term business growth.
Opportunity to take ownership of multiple marketing functions, including social media, influencer partnerships, events, partner marketing, and growth marketing.
Exposure to innovative technologies at the intersection of artificial intelligence, Web3, and decentralized data infrastructure.
Opportunity to work with an international ecosystem of technology builders, enterprise partners, and industry thought leaders.
Collaborative environment with cross‑functional teams spanning marketing, product, design, communications, and developer relations.
Opportunities to experiment with AI‑powered workflows and emerging marketing technologies to improve efficiency and creativity.
Travel opportunities for industry events, conferences, and partner activations.
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