National Account Leader — Growth & Strategy (Canada)
Withinus Natural Health Inc.
Employment Type: Full TimeCompensation: $95,000 to $115,000 CADWhy withinUs®
withinUs® is a Canadian, female-founded natural health supplement company, Certified B Corporation® and Great Place to Work®. Since launching our premium marine collagen peptide in 2013, we have grown to over 2,200 retail locations nationwide.We are entering our next phase of growth, shifting from rapid distribution expansion to deeper retail execution and long-term brand building. We are looking for a National Account Manager to help lead that next chapter.
The Impact You’ll Have
As National Account Manager, you will own key retail partnerships across Canada, with a focus on accelerating growth in Alberta and Ontario as priority markets. You will lead account strategy, trade planning, and commercial negotiations, while partnering closely with brokers and distributors to deliver strong in-store execution nationwide. Experience with major Canadian retailers is highly valued. This may include retailers such as Shoppers Drug Mart, Loblaws, Sobeys, Costco, London Drugs, Rexall, or other key national and regional partners.
Key Responsibilities
Account Leadership and GrowthOwn and grow a portfolio of national and key regional retail accountsBuild trusted, long-term relationships with buyers, category teams, and key stakeholderLead strategic planning conversations and joint business planning with retail partnersDevelop and execute account plans that drive distribution, velocity, and premium in-store execution
Broker and Distributor ExecutionLead broker and distributor partners with clear priorities and strong accountabilityDrive in-store execution across merchandising, promotions, and launchesEnsure partner activity aligns with withinUs® strategy and brand standardsEstablish consistent execution rhythms and clear communication across regions.
Commercial and Financial OwnershipOwn trade spend, pricing strategy, and profitability across accountsNegotiate annual agreements, promotional calendars, and key commercial termsAnalyze sales performance, forecasts, and customer metrics to guide decision-makingImprove promotional effectiveness and ensure disciplined trade investment
Cross-Functional CollaborationPartner closely with Marketing, Operations, and Finance to support strong retail executionSupport retailer-specific launches, promotional programs, and sales materialsRepresent withinUs® professionally at customer meetings, trade shows, and industry events
How You Work (What Matters Most)
You will be successful in this role if you:Lead with integrity, transparency, and strong commercial judgmentBuild relationships through trust, clarity, and consistent follow-throughThink long-term and protect brand equity alongside sales performanceCommunicate early, directly, and collaboratively with internal and external partnersBalance ambition with discipline, prioritizing sustainable velocity over short-term winsTake ownership while staying aligned with team priorities and company direction
What Success Looks Like
In the first 12 to 18 months, success will include:Accelerating velocity and brand awareness in Alberta and OntarioStrengthening joint business plans with priority retail partnersImproving trade spend effectiveness and promotional ROIBuilding consistent broker and distributor execution rhythms across CanadaBecoming a trusted commercial voice internally and a valued partner externally
What You’ll Bring
5+ years of key account management or sales experience in Canadian CPG, supplements, or natural health
Proven success in managing national or key regional retail accounts across multiple channelsExperience working with brokers and distributors alongside direct retail customersStrong commercial acumen, negotiation ability, and analytical forecasting skillsHighly organized with strong follow-through across complex prioritiesA relationship-driven leadership style grounded in trust and thoughtful decision-makingProficiency with CRM tools (Salesforce preferred) and Microsoft OfficeBachelor’s degree in Business or related field, or equivalent experienceEligible to work in Canada with the ability to travel regularlyValid driver’s license
What We Offer
Base salary: $95,000 to $115,000 CADFinal offer will reflect experience, qualifications & alignment with the scope of the roleVariable bonus aligned to individual objectives and company-wide performanceSome roles may be eligible for stock options based on role scope and tenure
Benefits & Total Rewards
Extended health and dental coverageRRSP matchingPaid birthday and volunteer daysWellness subsidy and fitness perksComplimentary withinUs® products plus Friends and Family discount
Our Culture
withinUs
emphasizes alignment, communication, and follow-through. We believe clear expectations and shared standards create the foundation for trust, ownership, and autonomy. We take a thoughtful, long-term approach to brand building and work closely across teams to execute with care and consistency. We are a team that takes our work seriously, supports one another fully, and values doing things the right way.
Our Commitment to Inclusion
withinUs® is committed to building a respectful, inclusive workplace. If this role excites you but you don’t meet every requirement, we encourage you to apply. We value diverse perspectives and experiences.
Accomodations
withinUs® is committed to providing accommodations throughout the hiring process. If you require accommodation at any stage, please let us know, and we will work with you to support your needs.You can also follow us on LinkedIn to stay up to date on future opportunities.#J-18808-Ljbffr
withinUs® is a Canadian, female-founded natural health supplement company, Certified B Corporation® and Great Place to Work®. Since launching our premium marine collagen peptide in 2013, we have grown to over 2,200 retail locations nationwide.We are entering our next phase of growth, shifting from rapid distribution expansion to deeper retail execution and long-term brand building. We are looking for a National Account Manager to help lead that next chapter.
The Impact You’ll Have
As National Account Manager, you will own key retail partnerships across Canada, with a focus on accelerating growth in Alberta and Ontario as priority markets. You will lead account strategy, trade planning, and commercial negotiations, while partnering closely with brokers and distributors to deliver strong in-store execution nationwide. Experience with major Canadian retailers is highly valued. This may include retailers such as Shoppers Drug Mart, Loblaws, Sobeys, Costco, London Drugs, Rexall, or other key national and regional partners.
Key Responsibilities
Account Leadership and GrowthOwn and grow a portfolio of national and key regional retail accountsBuild trusted, long-term relationships with buyers, category teams, and key stakeholderLead strategic planning conversations and joint business planning with retail partnersDevelop and execute account plans that drive distribution, velocity, and premium in-store execution
Broker and Distributor ExecutionLead broker and distributor partners with clear priorities and strong accountabilityDrive in-store execution across merchandising, promotions, and launchesEnsure partner activity aligns with withinUs® strategy and brand standardsEstablish consistent execution rhythms and clear communication across regions.
Commercial and Financial OwnershipOwn trade spend, pricing strategy, and profitability across accountsNegotiate annual agreements, promotional calendars, and key commercial termsAnalyze sales performance, forecasts, and customer metrics to guide decision-makingImprove promotional effectiveness and ensure disciplined trade investment
Cross-Functional CollaborationPartner closely with Marketing, Operations, and Finance to support strong retail executionSupport retailer-specific launches, promotional programs, and sales materialsRepresent withinUs® professionally at customer meetings, trade shows, and industry events
How You Work (What Matters Most)
You will be successful in this role if you:Lead with integrity, transparency, and strong commercial judgmentBuild relationships through trust, clarity, and consistent follow-throughThink long-term and protect brand equity alongside sales performanceCommunicate early, directly, and collaboratively with internal and external partnersBalance ambition with discipline, prioritizing sustainable velocity over short-term winsTake ownership while staying aligned with team priorities and company direction
What Success Looks Like
In the first 12 to 18 months, success will include:Accelerating velocity and brand awareness in Alberta and OntarioStrengthening joint business plans with priority retail partnersImproving trade spend effectiveness and promotional ROIBuilding consistent broker and distributor execution rhythms across CanadaBecoming a trusted commercial voice internally and a valued partner externally
What You’ll Bring
5+ years of key account management or sales experience in Canadian CPG, supplements, or natural health
Proven success in managing national or key regional retail accounts across multiple channelsExperience working with brokers and distributors alongside direct retail customersStrong commercial acumen, negotiation ability, and analytical forecasting skillsHighly organized with strong follow-through across complex prioritiesA relationship-driven leadership style grounded in trust and thoughtful decision-makingProficiency with CRM tools (Salesforce preferred) and Microsoft OfficeBachelor’s degree in Business or related field, or equivalent experienceEligible to work in Canada with the ability to travel regularlyValid driver’s license
What We Offer
Base salary: $95,000 to $115,000 CADFinal offer will reflect experience, qualifications & alignment with the scope of the roleVariable bonus aligned to individual objectives and company-wide performanceSome roles may be eligible for stock options based on role scope and tenure
Benefits & Total Rewards
Extended health and dental coverageRRSP matchingPaid birthday and volunteer daysWellness subsidy and fitness perksComplimentary withinUs® products plus Friends and Family discount
Our Culture
withinUs
emphasizes alignment, communication, and follow-through. We believe clear expectations and shared standards create the foundation for trust, ownership, and autonomy. We take a thoughtful, long-term approach to brand building and work closely across teams to execute with care and consistency. We are a team that takes our work seriously, supports one another fully, and values doing things the right way.
Our Commitment to Inclusion
withinUs® is committed to building a respectful, inclusive workplace. If this role excites you but you don’t meet every requirement, we encourage you to apply. We value diverse perspectives and experiences.
Accomodations
withinUs® is committed to providing accommodations throughout the hiring process. If you require accommodation at any stage, please let us know, and we will work with you to support your needs.You can also follow us on LinkedIn to stay up to date on future opportunities.#J-18808-Ljbffr
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