Senior Director Cultural Intelligence

Turn cultural shifts into communications strategy as Proof Strategies’ Senior Director in Toronto, combining research, trend identification, and audience intelligence. This role is hybrid.You will uncover emerging signals, interpret social, economic, technological, media, and consumer trends, and translate findings into compelling recommendations. You will shape brand platforms, campaigns, stakeholder engagement programs, and earned-first ideas connected to clear client objectives. Alongside client work, you will educate teams on cultural change, research methods, AI-enabled planning, and emerging intelligence platforms while building trusted senior relationships.Key Responsibilities:
Monitor cultural, market, media, technological, and consumer trendsApply AI-enabled listening, intelligence, research, and forecasting toolsTransform complex findings into narratives and actionable recommendationsBring audience understanding into every campaign development stagePresent strategic thinking and facilitate client planning sessionsRequirements:
10+ years in cultural strategy, consumer insights, or related disciplinesAgency environment experience with complex strategic initiativesAbility to interpret qualitative and quantitative researchDeep curiosity about culture, technology, media, and societal changeUnderstanding of AI, social listening, and intelligence platformsUse cultural intelligence, research expertise, and confident storytelling to create relevant strategies and measurable client impact at Proof Strategies.
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