Senior Integrated Marketing Manager

Lead integrated marketing campaigns at Manulife in Toronto, using data-driven strategy and digital marketing to increase Group Benefits member engagement.As Marketing Manager, you will report to the Director, Member Marketing & Growth. You will develop strategies, servicing communications, and omni-channel plans that encourage product, service, and digital solution adoption. The work requires campaign leadership, cross-functional influence, clear writing, and measurable marketing impact.Key Responsibilities:
Develop data-driven strategies supporting Group Benefits business goalsLead campaign planning, timelines, prioritization, and executionManage omni-channel messaging, brand alignment, and business outcomesGuide creative teams and agency partners developing digital assetsPresent performance insights and optimization recommendations to stakeholdersRequirements:
University or college degree in marketing, communications, media, or related fieldEight to ten-plus years of marketing experienceExperience leading digital marketing strategies and integrated campaignsStrong analytical, writing, editing, and content strategy abilitiesExperience with MarTech tools and campaign performance metricsBring integrated campaign leadership, analytical thinking, and digital marketing expertise to Manulife’s Group Benefits member experience.
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