Social Media Digital Specialist

Position at Ontario Regional Corporate OfficeJob Type: Full-TimeSalary Range: $69,102 - $72,000The Gateway to Your FutureWorks with the digital, web, and graphics and marketing teams to develop strategies that promote Gateway properties/brands including casinos, gaming, hotels, and F&B outlets. Through effective social media management, content creation, community engagement, on-line advertising, and SMS marketing expand online audiences, increase the number of followers, and improve online engagement, and enhances brand awareness across all social media channels. Develops engaging content, supports social campaigns and contests, monitors online reputation, and provides insights and recommendations to improve digital performance. To establish Gateway Casinos properties and outlets as ‘Best-in-Class’ in social media and online practices.
DescriptionWorks with the digital, web, and graphics and marketing teams to develop strategies that promote Gateway properties/brands including casinos, gaming, hotels, and F&B outlets. Through effective social media management, content creation, community engagement, on-line advertising, and SMS marketing expand online audiences, increase the number of followers, and improve online engagement, and enhances brand awareness across all social media channels. Develops engaging content, supports social campaigns and contests, monitors online reputation, and provides insights and recommendations to improve digital performance. To establish Gateway Casinos properties and outlets as ‘Best-in-Class’ in social media and online practices.
We Provide
Full benefits package for full-time employees
Retirement savings plan
Exciting, supportive and fun work environment
Family and friends discounts on travel, tech, food, beverage, and fitness
Development and training opportunities
Key Responsibilities
Generates, schedules, edits, publishes and shares daily social media content across all approved social media platforms.
Visits all sites/outlets to create authentic and original content.
Develops and manages promotions and programming to promote casino, hotel, gaming, food and beverage outlets that promotes Gateway properties, entertainment, food & beverage offerings, hotel experiences, and gaming experiences
Collaborates with marketing, creative, entertainment, digital, and property teams to develop social media campaigns and content strategies
Develops and maintains an annual social media calendar of events including holidays, themed events, entertainment programming, promotions, special events, and corporate initiatives.
Drives audience engagement through creative campaigns, contests, community interaction, and social conversations.
Monitors and manages Gateway's online reputation across social channels, reviews, and digital communities.
Responds to comments, direct messages, reviews, and guest inquiries in accordance with established brand and guest service standards.
Coordinates with the website team to ensure content, event information, promotions, artwork, and messaging remain accurate and consistent across all digital channels.
Promotes enterprise-wide initiatives, entertainment programming, and approved promotions across casino social channels and websites.
Measures and tracks results of social campaigns, content performance, audience growth, engagement, reach, impressions, and online initiatives
Provides insights and analytics reports along with recommendations to improve social media effectiveness and audience engagement.
Performs routine online audits of websites, social pages, business listings, and referral platforms to ensure all profile and business information is current, accurate, and relevant.
Monitors industry trends, emerging platforms, and best practices and recommends opportunities to improve Gateway's social media presence.
Guides site champions in best practices for social media management across approved social platforms.
Manages Hootsuite and SMS platform, and any other platforms associated with social media plat.
Ensures site and outlet personnel across all properties are informed of content, initiatives, and campaigns that are active online.
Coordinates development of social media assets with creative and digital teams.
Supports social media aspects of digital advertising campaigns and online brand initiatives.
Perform other duties as required.
What You Bring
Excellent organizational, communication, and presentation skills.
Exceptional knowledge of social media platforms, digital communications, content creation, and community management.
Strong understanding of social media analytics and audience engagement strategies.
Ability to create compelling digital content including photography, video, and written communications.
Experience with social media management and analytics platforms.
Ability to work with minimal supervision, take initiative and problem solve independently.
Ability to work under pressure and deal with last minute changes and issues.
Ability to manage multiple projects and deadlines simultaneously.
Ability to work flexible hours as per operational requirements.
Proficiency with Microsoft Office applications.
Experience with Adobe Creative Cloud, Canva, video editing tools, or similar content creation software.
Experience, Training, Certification And Education Required
Diploma or degree in Communications, Digital Media, Marketing, Public Relations, Journalism, or related discipline, or equivalent experience.
Minimum 3 years of experience in social media management, digital communications, content creation, or digital marketing.
Experience managing consumer-facing social media channels.
Experience with social media analytics and reporting tools.
Experience creating digital content including photography and video considered an asset.
Experience within gaming, hospitality, entertainment, tourism, or related industries considered an asset.
Experience with Facebook, Instagram, LinkedIn, TikTok, X, YouTube, Adobe Creative Cloud, and Microsoft Office (Excel, Word, PowerPoint).
Ability to obtain and maintain AGCO registration in Ontario and GPEB registration in British Columbia as required.
Working Conditions/Physical Requirements
Office, Casino, Hotel, Entertainment, and Food & Beverage environments.
Regular travel to Gateway properties and outlets for content creation and event coverage.
Flexible availability to work evenings, weekends, event nights, and occasional holidays.
Some overtime work as necessary to support events, campaigns, content creation, and project deadlines.
Why Work With Us?Gateway celebrates and empowers our team members, who make it all possible. A career at Gateway means working with great people, being recognized for your unique contribution and career advancement opportunities across our 28 locations. Our employees thrive with ongoing training and leadership programs while working in a dynamic and fun environment. See for yourself what its like to be on a team that values your vision, skill and energy.
Get to Know GatewayGateway Casinos & Entertainment Limited (Gateway) is one of the largest and most diversified gaming and entertainment companies in Canada. Across its 27 gaming properties in British Columbia, Ontario and Edmonton, Alberta, Gateway currently employs approximately 8,648 people and boasts approximately 448 table games (including 49 poker tables), 13,887 slots, 85 restaurants and bars and 561 hotel rooms. Gateway is the service provider for the Central, Southwest and North gaming Bundles in Ontario, which includes 11 properties in their portfolio. A multi-pronged growth strategy has seen Gateway diversify and expand its product offering, including developing proprietary casino and restaurant brands, dramatically improving the gaming customer experience while attracting new customers. Some of Gateway's proprietary brands include Match Eatery & Public House, Atlas Steak + Fish and the new Halley's Club. In 2017, Gateway celebrated 25 years in the business of gaming and entertainment in Canada. Further information is available at
Gateway is a proud equal opportunity employer and dedicates itself to Respect, Integrity, Team-Work and Exceptional Customer Service. We are committed to providing an inclusive and barrier free candidate experience and work environment. If you require accommodation at any point during the recruitment and selection process, please let us know. This job posting is for an existing vacancy. Gateway does not utilize any form of artificial intelligence (AI) in the screening, assessment, or selection of applicants.
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