Responsable Marketing Produit | Product Marketing Manager

Grass Valley
Location:
Remote / Montreal, QC, Canadajob type:
Permanent / Full-timeSector and subsector:
Commercial & Marketing | MarketingSalary:
Negotiable salaryWhy Grass Valley?At Grass Valley, we power the moments that bring the world together. From the biggest live sporting events to breaking news and premium entertainment, our technology and our people sit at the center of the most demanding media environments on the planet.We are Team GV - a global team of innovators, operators, builders, problem-solvers, and change agents working across engineering, manufacturing, supply chain, customer success, commercial, and corporate functions. Together, we are leading the evolution of media technology.With more than 65 years of heritage, Grass Valley combines deep expertise in high-performance hardware with a rapidly expanding software-defined, cloud-native ecosystem through the GV Media Universe (GVMU). We believe the future isn’t either/or - it’s the intelligent integration of purpose-built hardware and modern software platforms that gives our customers the flexibility, scalability, and performance they need to win.Our culture is grounded in five core values: Team First - Customer Commitment - Play to Win - Grow with Purpose - Integrity Always. We set high standards, we own outcomes, and we support one another in delivering impact at global scale.If you’re looking to do meaningful work, grow your career, and help shape the future of media - there’s a place for you at Grass Valley. At Team GV, you won’t just join a company, you’ll help build what’s next.Grass Valley is looking for a
Product Marketing Manager
who can turn complex technology into clear, compelling stories that resonate with customers.This role sits at the intersection of product, sales and marketing. You’ll develop the positioning, messaging and campaigns that bring Grass Valley’s products and solutions to market, helping customers understand not simply what our technology does, but
what it makes possible .The ideal candidate combines a strong understanding of technology with excellent marketing instincts. You should be comfortable digging into sophisticated products and workflows, identifying what really matters to customers, and translating those insights into simple, differentiated marketing strategies.Your RoleTranslate complex technologies, products and workflows into
clear, customer-focused positioning and messagingUnderstand how individual Grass Valley products fit within our broader portfolio and turn that alignment into
cohesive solution storieDevelop product and solution
marketing strategies, campaigns and go-to-market recommendationsPartner closely with Product Management to understand roadmaps, customer needs, competitive positioning and market opportunitiesWork with Marketing, Sales and regional teams to develop campaigns that generate awareness, engagement and demandCreate messaging and content for product launches, digital campaigns, events, presentations, sales enablement and customer communicationsIdentify opportunities to move conversations beyond individual product features toward
customer outcomes and complete workflowsDevelop competitive positioning that clearly communicates Grass Valley’s differentiationHelp ensure consistent messaging across products, solutions and customer touchpointsWork with customers and partners to identify compelling use cases, proof points and storiesWho you areStrong product marketing experience, ideally within
media technology, broadcast, live production, cloud/software, professional video or a related technology marketExceptional ability to
simplify complicated technical concepts without oversimplifying their valueStrong strategic thinking and an ability to connect individual products to a larger portfolio and customer storyExcellent writing, presentation and communication skillsAbility to think both creatively and commerciallyExperience developing positioning, messaging, go-to-market strategies and integrated campaignsComfortable working across Product Management, Sales, Marketing, customers and partnersAn understanding of the rapidly changing media-production landscape—including the convergence of hardware, software, cloud and hybrid workflows—is highly desirableFluency in French and English, both oral and writteno Knowledge of English appropriate to the duties is required, as the incumbent is expected to work with team members in different countries such as the United States, the United Kingdom, and PolandThe Person We’re Looking ForYou’re curious about technology, but you think first about the customerYou can sit with an engineer or Product Manager, understand a sophisticated technical discussion, and then walk away knowing how to explain its importance in
one clear sentenceYou should have a technology marketing focus, with experience in media a big plusYou see connections across products and technologies and can turn those connections into a larger storyYou understand that great product marketing isn't about saying more. It's about identifying what matters most and making it impossible to missAnd you see value in simplicity.Grass Valley — Leading the Media Revolution.Working Conditions
Energizing and supportive work environmento This job description is intended to describe the general nature and level of work involved for this job.It is not an exhaustive list of all responsibilities, duties and skills required of this jobo Grass Valley is an equal opportunity employer and makes employment decisions without regard to gender, marital status, race, religion, colour, age, disability, sexual orientation or protected veteran status
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