Campaign Marketing Manager

Do you think creatively and thrive on turning bold ideas into measurable growth?
Are you energized by fast-paced environments where cross-functional collaboration fuels real impact?
We’re looking for a
Campaign Marketing Manager
to lead national campaigns and seasonal activations. You’ll own the campaign calendar, oversee brand and PR activity, and drive awareness, consideration, and commercial results.
The Why…Join Splitsville as a
Campaign Marketing Manager
and in return you'll get:
3 weeks of vacation (increasing to 4 weeks after one year!)Discounts on food and $1 bowlingFinancial long service awardsMedical and dental benefitsRRSP matching planMental health support benefits
The What…Here’s some of what you can expect as part of the role…
Develop, manage and deliver the annual calendar of national campaigns and promotions, aligned with UK business plans and objectivesLead end-to-end delivery of integrated media campaigns across paid, owned and earned channels, ensuring all campaigns are delivered to deadline and well-communicated across the wider business and centre teamsOwn brand and creative management, ensuring all campaign assets are on-brand, consistent and impactfulManage Splitsville’s social channels, working with the UK content team, to drive brand engagementManage relationships with Social and PR agencies, including briefing, performance management and budget controlOversee brand tracking and performance measurement, translating insights into actionable recommendationsEnsure campaigns are optimised for ROI, spend efficiency and commercial impactPrepare regular reports on campaign performance, brand health and marketing effectiveness for senior stakeholdersWork closely with UK media, digital, e-commerce and social teams to ensure campaigns are fully integrated across channelsProvide clear campaign toolkits and guidance to support local execution across centresWork closely with UK social and content team and local agencies/freelancers to drive brand awareness through social channelsWork cross-functionally to ensure consistency in messaging, creative and execution across all business unitsStay up to date with market trends, competitor activity and consumer insights to inform campaign strategySupport broader marketing projects and initiatives as required to meet company growth objectivesOversee workback schedules and lead cross-functional teams with required communication to maintain business timelines.Prepare up-to-date reports on departmental progress and direction.
The Who…The be a successful Campaign Marketing Manager, you’ll have:
Diploma or bachelor’s degree in marketing or communications3+ years of experience in a marketing manager role with direct reportsProven experience developing marketing plans and campaigns - and facilitating their successful execution. The ideal candidate will have prior experience with a wide range of marketing functions, including social media, communications, graphic design, e-commerce websites, email marketing and digital marketing channels.Experience within Entertainment and Hospitality industries is an assetProficiency in MS Office - Word, Excel, PowerPointExperience with Google Analytics, Hootsuite and various CMS and email marketing platforms an assetExperience with graphic design, photography and video creation is an assetBilingual (French & English) is an assetExcellent organizational, time and project management skills, with the ability to multi-task several projects simultaneouslyHigh-energy, self-starter with positive and engaging personalityOutstanding attention to detail with excellent design sense and strong understanding of branding, communications, marketing principles and best practices.
Work Environment/Travel Requirements:Hybrid office/entertainment centre environmentWeekly visits to centres within the GTA;
occasional overnight travel to non-local centres
Splitsville Entertainment is Canada’s premier family entertainment centre! Our modern facilities combine state-of-the-art 10 pin bowling, high-quality casual dining, arcades, laser tag, and other entertainment options to make your visit a one-of-a-kind experience.
At Splitsville we value diversity and inclusion, and we’re committed to creating a working environment that promotes equal opportunities. Individual differences and the contributions of all employees are recognised and valued and we believe that a diverse and inclusive workplace makes us a more relevant, more competitive, and more resilient company.
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