Business Development and Marketing Officer

Description:

About us:

The University of Toronto Scarborough is a place of energy, enthusiasm and passion. Our commitment to inclusive excellence attracts the brightest learners, scholars and employees from around the globe. Our success has been made possible by the opportunity given to us by our Indigenous hosts to operate on their territory, and we cherish our continuing partnerships with these communities. The University of Toronto Scarborough is an exciting campus with unlimited potential. Join us on our journey.

This search aligns with the University’s commitment to strategically and proactively promote diversity among our community members ( Statement on Equity, Diversity & Excellence ). Recognizing that Black, Indigenous, and other Racialized communities have experienced inequities that have developed historically and are ongoing, we strongly welcome and encourage candidates from those communities to apply. 

Your opportunity:

The University of Toronto Scarborough has been a leader in co-operative education and work integrated learning (WIL), for 50 years. Co-op and WIL give students an opportunity to apply skills learned in the classroom, and to expand their knowledge through related work experience. The Department of Arts and Science Co-op is responsible for preparing over 5,000 undergraduate students from 57 academic areas to compete for paid co-op work term opportunities. The department is also responsible for engaging industry partners who provide these work terms. A coordinated effort among the stakeholders of student, employer, and university co-op programming contribute to the development of well qualified graduates who are prepared to assume a productive role in society.

With a commitment to the equity, diversity and inclusion and the campus’ ‘Inclusive Excellence’ mission, the department works closely with academic departments and support services on campus and with employer and community partners to support students as they work to achieve their academic and co-op/integrated learning aspirations.

Reporting to the Team Lead, External Relations and Industry Partnerships, the Business Development and Marketing Officer plays a strategic role in expanding the visibility, reach, and impact of Arts and Science Co-op (AS Co-op) programs across priority industry sectors.

This role takes a planned and data-informed approach to Business Development, Employer Acquisition, and Business to Business (B2B) Marketing. The incumbent is responsible for driving awareness of our co-op programs and student talent through targeted outreach strategies, marketing campaigns, and high-impact engagement initiatives. By combining business development discipline with strong marketing execution, the Business Development and Marketing Officer strengthen our brand presence in key sectors and converts visibility into sustained employer partnerships.

The role is accountable for identifying and prospecting new employers across growth industries such as Life Sciences, Healthcare, Pharmaceutical, Manufacturing, Technology, and other sectors as prioritized. Using labour market intelligence and sector analysis, the incumbent develops targeted market strategies, builds employer pipelines, and advances prospects through the partnership lifecycle from awareness to active engagement.

A significant component of this role involves designing and executing integrated marketing initiatives to promote co-op programming and student talent. This includes conceptualizing and leading online and in-person sector events, content marketing including creating promotional materials and campaigns, leveraging CRM systems for targeted communications, and tracking campaign performance to optimize lead generation and employer conversion. The Business Development and Marketing Officer ensures that marketing efforts are measurable, aligned with sector priorities, and directly tied to business development outcomes.

While balancing the needs of students, employers, and the university, the primary goal of the position is to develop, nurture, and expand strong employer relationships that generate high quality, paid, academically relevant co-op work term opportunities. The incumbent is responsible for initiating new industry relationships, deepening existing partnerships, and strengthening employer engagement through consistent brand positioning and high-touch relationship management.

In consultation with the Team Lead, the Business Development and Marketing Officer develops an annual sector plan with defined targets for employer acquisition, partnership growth, marketing reach, and retention. All efforts are grounded in the collective objective of advancing student success and expanding access to meaningful experiential learning opportunities.

Your responsibilities will include:

• Building and strengthening relationships with employers and industry partners of strategic importance
• Identifying, fostering and maintaining relationships with new employers and industry associations as well as existing industry and other professional bodies
• Conducting detailed labour market analysis to inform program and partnership development
• Conceptualizing, organizing and executing event activities (in collaboration with new and existing partners)
• Developing component of program/project that supports collaboration and partnerships
• Tracking the status of business development initiatives, activities and outcomes

Essential Qualifications:

• Bachelor's Degree or acceptable combination of equivalent experience
• Minimum 5 years of progressive work experience in Business to Business (B2B) Sales or Employer Outreach and B2B marketing roles with demonstrated impact
• Proven track record of driving measurable growth in a target-driven environment, including employer/customer acquisition, lead generation, and relationship expansion across new and existing market segments
• Strong expertise in integrated marketing strategy and execution, including inbound marketing, value proposition and buyer persona design, campaign management, brand messaging, and demand generation
• Demonstrated experience managing the full partnership and business development lifecycle, from market segmentation and prospecting to conversion, retention, and expansion, with clear performance tracking
• Experience designing and executing multi-channel marketing initiatives, including email campaigns, digital outreach, events, webinars, and in-person engagement activities, with the ability to measure ROI and campaign effectiveness
• Motivated through individual planning and target achievement, yet still thrives in a collaborative team-based environment
• Applicants are expected to show evidence of a commitment to equity, diversity, inclusion, and the promotion of a respectful and collegial learning and working environment
• Highly organized, performance-oriented, and comfortable operating in a fast-paced environment that requires both structured planning and agile execution

Assets (Nonessential):

• Knowledge of employer relations and marketing in higher education, specifically around Co-op and Work Integrated Learning (WIL) practices
• Proficiency in CRM and/or Marketing platforms such as Salesforce, HubSpot (or others) including pipeline management, campaign tracking, reporting, and data-driven decision making

To be successful in this role you will be:

• Diplomatic
• Goal oriented
• Organized
• Problem solver
• Resourceful

Notes:

• Please note that there are two (2) open vacancies for this position. 
• This role is currently eligible for a hybrid work arrangement, pursuant to University policies and guidelines, including but not limited to the University of Toronto's Alternative Work Arrangements Guideline .

Closing Date: 10/07/2026, 11:59PM ET
Employee Group: USW 
Appointment Type : Budget - Continuing 
Schedule: Full-Time
Pay Scale Group & Hiring Zone:
USW Pay Band 12 -- $84,564 with an annual step progression to a maximum of $108,145. Pay scale and job class assignment is subject to determination pursuant to the Job Evaluation/Pay Equity Maintenance Protocol.
Job Category: Administrative / Managerial
Recruiter: UTSC HR

Lived Experience Statement
Candidates who are members of Indigenous, Black, racialized and 2SLGBTQ+ communities, persons with disabilities, and other equity deserving groups are encouraged to apply, and their lived experience shall be taken into consideration as applicable to the posted position.