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Digital Marketing Growth Specialist

American Iron & Metal (AIM)

Drive retail growth for Kenny U-Pull through Meta advertising, customer insights, and campaigns supporting yards across Eastern Canada.This hands-on specialist owns marketing from strategy through reporting. You will develop multi-channel campaigns, manage email and SMS programs, and connect admissions and POS data to results. The work includes agencies, local teams, customer journeys, and retail promotions.Key Responsibilities:
Develop multi-channel retail marketing strategies across all yardsLaunch and optimize Meta and Instagram advertising campaignsManage segmented email and SMS promotions and automationBuild content calendars, local SEO, listings, and reviewsAnalyze campaign, admissions, POS, and customer dataRequirements:
Four-plus years driving traffic, leads, and retail salesStrong Meta Ads Manager expertise and conversion trackingEmail and SMS experience with SendGrid, Twilio, or similarAnalytical, project management, copywriting, and communication skillsEnglish and French content ability with regular regional travelApply digital marketing, retail analytics, and campaign optimization skills to grow Kenny U-Pull admissions and sales.
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Vacancy posted 1 hour ago
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