Sr. Director, E-commerce

Groupe Dynamite Inc. (GDI) is a Montréal-based, public company of integrated omni-channel brands, designing and distributing accessible, trend-forward fashion for women since 1975.

Our mission of "Empowering YOU to be YOU, one outfit at a time" is brought to life through the GARAGE and DYNAMITE banners and represents the consumer-centric core of GDI's long-standing success as a leading retailer in North America.

Today, GDI operates nearly 300 stores across Canada and the United States, as well as shoppable brand experiences at Garageclothing.com and Dynamiteclothing.com.

Job Summary:

Reporting to the Chief Digital Officer, the Director Ecommerce is responsible for driving online sales performance and sustainable growth for Dynamite and Garage. This role acts as the strategic and operational champion of the e-commerce channel, influencing revenue, profitability, and customer acquisition through strong partnership with Marketing, Merchandising, Acquisition, and Retention teams.

This position is accountable for translating business and brand objectives into clear e-commerce growth strategies, influencing traffic, conversion, and retention levers, and ensuring the online channel delivers against its commercial potential. With a strong understanding of digital demand drivers and on-site performance, you use data, customer insights, and experimentation to prioritize initiatives that move the needle on sales and customer engagement.

This role requires a commercially minded e-commerce leader who can operate with both strategic clarity and operational rigor, influence without direct ownership, and inspire teams and partners to deliver measurable results in a fast-paced retail environment.

Main Responsibilities:

• Commercial Performance & Growth
  • Develop and execute the e-commerce growth strategy for Dynamite and Garage, ensuring alignment with overall business objectives, brand strategies, and corporate priorities
  • Drive online sales performance by influencing the core levers of growth—traffic, conversion rate, average order value, and retention—using data, insights, and test-and-learn approaches
  • Partner closely with Marketing and Acquisition teams to influence traffic strategies, channel mix, and campaign priorities, ensuring qualified demand and category-level alignment
  • Monitor and analyze e-commerce performance through dashboards and KPIs, translating insights into clear recommendations and actions for senior leadership
• Customer Experience, Product & Optimization
  • Own the on-site e-commerce experience, including content and merchandising to maximize conversion and customer engagement
  • Partner with Digital Product teams on the e-commerce roadmap and prioritization, balancing commercial impact, customer experience improvements, and technical feasibility across brands
  • Identify and champion innovation, experimentation and optimization opportunities (technical, merchandising, or omnichannel) that enhance the brand site experience and support sales growth
• Leadership, Strategy & Cross-Functional Execution
  • Collaborate cross-functionally with Merchandising, Planning, Finance, IT, Operations, and Marketing to ensure strong execution of initiatives and a seamless omnichannel customer experience
  • Communicate e-commerce strategy, performance, and priorities clearly to executive leadership and key stakeholders, ensuring shared understanding of goals, trade-offs, and results

Qualifications:

• Bachelor’s degree in Business, Commerce, Marketing, or a related field MBA or equivalent is an asset
• 12+ years of experience in e-commerce, digital commerce, or performance-driven digital roles, ideally within fashion or multi-category retail
• Proven experience driving online sales growth and improving key e-commerce performance metrics, including traffic, conversion rate, average order value, and customer retention
• Strong understanding of digital demand channels (Paid Search, SEO, Affiliate, Display, Email/CRM) and how channel performance, attribution, and funnel dynamics impact revenue
• Demonstrated ability to influence revenue, margin, and promotional outcomes through cross-functional partnership rather than direct ownership
• Strong analytical capability, with comfort translating data and insights into clear, actionable business recommendations for senior leadership
• Proven people leadership experience, including building, developing, and leading high-performing teams
• Excellent communication and storytelling skills, with the ability to present complex information clearly and concisely to executive stakeholders
• Comfortable operating in a fast-paced, evolving retail and technology environment, with the ability to adapt priorities and decisions quickly

At GDI, you will be part of a growing organization that understands the importance of investing in people and offers you:

• A comprehensive compensation package that includes performance-driven bonuses;
• A group retirement savings program with employer matching;
• Flexible group insurance with personalized coverage that meets your needs;
• An employee discount at Garage and Dynamite;
• Exclusive private sample sales;
• A flexible vacation policy;
• And more!

GDI has been repeatedly voted one of Montréal’s Top Employers and one of Canada’s Top Employers for Young People.

Our promise…
No day will be like the last—we aim to be better today than we were yesterday. We are committed to employment equity.

Candidates that are retained will be called for an interview.