Social Media Marketing Specialist

Drive awareness and engagement by creating impactful digital campaigns that showcase AR innovation in construction.
Main Duties
Develop and execute social media campaigns to increase awareness of Augvator’s AR construction guidance platform.
Create, schedule, and manage engaging content across LinkedIn, Twitter, Instagram, and industry-specific platforms.
Design and publish case studies, videos, and visual materials demonstrating the use of AR in construction.
Monitor digital engagement, analyze performance metrics, and optimize campaigns to generate qualified leads.
Conduct competitor and market research to inform digital strategy and identify opportunities for growth.
Collaborate with sales and customer success teams to align campaigns with client acquisition and retention goals.
Manage paid advertising campaigns (PPC, LinkedIn Ads, etc.) to expand visibility in Canadian and North American markets.
Prepare monthly reports on key marketing KPIs such as impressions, engagement, click-through rates, and conversions.
Requirements
Bachelor’s degree in Marketing, Communications, Business, or a related field.
2+ years of experience in digital marketing or social media management, preferably in technology or B2B industries.
Proficiency with digital marketing tools such as Google Analytics, HubSpot, Meta Business Suite, or LinkedIn Campaign Manager.
Strong copywriting and content creation skills with the ability to adapt messaging for technical audiences.
Knowledge of SEO and paid campaign optimization strategies.
Familiarity with SaaS or construction technology markets is an asset.
Strong organizational skills and ability to manage multiple campaigns simultaneously.
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