Associate Manager, Integrated Marketing, DashPass

About the Team

DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. To further this mission, we’re looking for an experienced marketer who will sit at the intersection of growth, brand and operations, to develop integrated marketing strategies that deliver for DashPass members everyday.

About the Role

We are looking for an Associate Manager on the DashPass Integrated Marketing team to own high-impact priorities that deepen DashPass member engagement across Canada, offering them a best-in-class subscription experience. In this role, you will use insights to develop consumer-first strategies to retain and engage DashPass members, and work closely with cross-functional teams to ensure we are serving members’ needs, maximizing DoorDash value from our partner relationships, and driving our business forward. 

You’re excited about this opportunity because you will…

• Act as the lynchpin between marketing teams (Lifecycle, Media, Creative Studio), Strategy & Operations, Product, Finance, and Analytics to build and execute on integrated marketing campaigns for DashPass Canada


• Strengthen the membership experience by partnering closely with the Lifecycle, Operations and Product teams to create compelling member experiences and value that make DashPass membership worth it


• Drive key strategic partnerships that fuel DashPass member growth and deliver meaningful value to members across Canada


• Identify and execute on opportunities to increase DashPass subscriber retention in Canada, while establishing the role of marketing and how we can bring more value to our members


• Create process where process doesn’t exist across key DashPass initiatives to streamline operations and foster a productive team culture


• Drive the quarterly marketing goals and KPIs, and contribute to reporting to track their progress in partnership with Analytics, S&O and channel teams


• Drive cross-functional meetings and own end-to-end project trackers to rally key stakeholders towards a shared goal


• Establish reporting cadence across performance and retention campaigns, while driving action plans to grow our paid subscriber balance and reduce churn quarter over quarter


• Identify gaps in consumer insights and create testing plans in partnership with Marketing Insights and Research teams


• Create positioning and messaging frameworks for our lifecycle audiences, and establish testing plans that optimize DashPass value props to drive the highest conversion rate

We’re excited about you because…

You have:

• Bachelor’s degree or higher; MBA a plus


• 6+ years of experience in consumer marketing


• Fluency across the marketing mix, fully understanding marketing principles and their role across the funnel


• An extraordinary bias for action; you’re dependable, self-motivated & able to multi-task


• Demonstrable experience supporting cross-functional workstreams and balancing multiple objectives and constraints


• You put the consumer at the heart of your work and rally the business in fulfilling their needs through our products and benefits


• The ability to connect with people, build relationships and influence with authority


• A strategic, business-mind; you find trends in the data and look to gather audience-first insights


• A creative and collaborative inclination; you love working with a team and solving challenging problems in new ways


• A track record of driving and measuring business success through Marketing

Compensation

Actual compensation within the pay range listed below will be decided based on factors including, but not limited to, skills, prior relevant experience, and specific work location. Base salary is localized according to employee work location. 

In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.

DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package for all regular employees, that includes paid time off, paid parental leave, wellness benefit and several paid holidays.

Additionally, for full-time employees, DoorDash offers medical, dental, and vision benefits, disability and basic life insurance, an RRSP including an employer match, and a mental health program, among others.

To learn more about our benefits, visit our careers page here .

The base pay for this position ranges from our lowest geographical market up to our highest geographical market within British Columbia.

$113,000 - $141,000 CAD

About DoorDash

At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started by enabling door-to-door delivery, and we are looking for team members who can help us go from a company that is known as the place you order food to a company that people turn to for any and all goods.

DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.

Our Commitment to Diversity and Inclusion

We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel. 

If you need any accommodations, please inform your recruiting contact upon initial connection.