Platform Growth Marketing Lead

Lead platform growth marketing remotely across Canada at Affirm, using integrated campaigns and performance data to acquire and activate merchants.This hands-on marketing role develops programs through platforms and ISV channels. You will select channel mixes, create campaign assets, collaborate with partners, and connect activity to acquisition, activation, pipeline, GMV, and revenue. The work supports reusable programs and measurable go-to-market execution.Key Responsibilities:
Own channel strategy for defined platform marketing programsDevelop integrated campaigns across relevant marketing channelsBuild briefs, messaging, content, toolkits, and presentationsDefine objectives, funnel stages, KPIs, and reporting requirementsAnalyze performance and recommend optimization or investmentRequirements:
Six or more years in integrated or growth marketingExperience managing multiple channels against business objectivesTrack record measuring acquisition, activation, pipeline, or revenueStrong analytical judgment with incomplete attribution dataStrong project management and cross-functional communication skillsBring channel strategy, campaign execution, partner collaboration, and measurement expertise to Affirm’s remote platform growth programs.
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