Senior Social Strategy Director

Lead Salt’s social and creator strategy with sharp cultural insight, advanced measurement fluency, and a clear point of view on platform change.As Senior Director of Social Media, you will serve as the strategic engine for client accounts and provide senior guidance across Salt. You will turn briefs, audience insights, cultural shifts, and platform behaviours into actionable creative direction. Your work will connect brand strategy with communities, creators, experimentation, optimization, and business-impact measurement.Key Responsibilities:
Guide social presence development from strategy through growthDevelop POVs on emerging behaviours and industry shiftsConsult clients during presentations and advisory conversationsBuild measurement frameworks tailored to client goalsUse performance signals to sharpen creative iterationsRequirements:
Deep understanding of social strategy and creator-led initiativesAbility to identify culturally relevant opportunitiesStrong platform knowledge and cultural curiosityExperience interpreting listening and performance dataAbility to collaborate with influencer execution teamsApply strategic leadership, cultural intelligence, platform expertise, and performance analysis to help Salt push social boundaries.
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