Performance Marketing Analyst

About the Role
Our client, a rapidly expanding online retailer, is seeking a meticulous and analytical Performance Marketing Analyst to join their team. This role will focus on analyzing campaign data across various digital channels, identifying trends, and providing actionable insights to optimize marketing spend and improve overall campaign effectiveness. The ideal candidate will have a strong quantitative background, proficiency in data analysis tools, and a passion for driving measurable results through data-driven strategies. This position offers an excellent opportunity to contribute to a growing business and refine performance marketing strategies within the **Kimberley** region and beyond.Key Responsibilities
Analyze performance data from various digital marketing channels including SEM, social media advertising, display advertising, and affiliate marketing.Develop and maintain dashboards and reports to track key performance indicators (KPIs) such as CPA, ROAS, CTR, and conversion rates.Identify trends, patterns, and insights within the data to recommend strategies for campaign optimization and budget allocation.Conduct deep-dive analysis into campaign performance, audience segments, and creative effectiveness.Collaborate with the marketing team to set performance benchmarks and goals.Assist in the forecasting of marketing performance and budget requirements.Utilize A/B testing results to inform future campaign strategies and optimizations.Stay current with industry best practices in performance marketing analysis and data visualization.Communicate findings and recommendations clearly to stakeholders, both verbally and in written reports.Ensure data accuracy and integrity across all reporting and analysis efforts.Requirements
Bachelor's degree in Statistics, Mathematics, Economics, Marketing, or a related quantitative field.2-4 years of experience in performance marketing analysis or a similar analytical role.Strong proficiency in data analysis tools such as Excel, SQL, and Google Analytics.Experience with data visualization tools (e.G., Tableau, Power BI) is a plus.Solid understanding of digital marketing channels and their respective KPIs.Excellent analytical and problem-solving skills with a keen attention to detail.Strong written and verbal communication skills, with the ability to explain complex data simply.Ability to work independently and manage multiple analytical projects simultaneously.Experience with statistical modeling or predictive analytics is an advantage.Familiarity with A/B testing methodologies.Understanding of the **Kimberley** market is beneficial.Benefits
An annual salary up to ZAR .Performance-based bonuses and profit-sharing opportunities.Comprehensive medical aid and retirement fund benefits.Generous annual leave and flexible working arrangements.Continuous learning and professional development opportunities.A data-centric and collaborative work environment in **Kimberley**.Access to advanced analytics tools and platforms.Employee wellness programs.
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