Sales and Marketing Manager

Job Responsibility:

Who We Are

Snake Lake Brewing Company is an award-winning craft brewery and distillery rooted in community and built on quality. Based in Sylvan Lake, Alberta, we deliver exceptional beer, spirits, and refreshment beverages to off-premise retail and on-premise hospitality accounts across the province. Our company culture blends small-town pride with a focus on craftsmanship, customer relationships, and brand-driven growth.

The Opportunity

We're seeking a results-oriented Sales & Marketing Manager to lead Snake Lake's commercial strategy across Alberta. This is a high-impact leadership role that combines account management, territory development, brand marketing, and event execution. You'll be responsible for aligning sales and marketing activities to drive visibility, volume, and velocity.

This role is well-suited to someone who thrives in an environment where wearing multiple hats is part of the job , and who's excited to play a central role in building a growing Alberta brand.

Note: Applicants must be Canadian citizens or permanent residents. What You'll Do Sales Leadership

• Coach and support a team of territory reps to meet and exceed targets
• Maintain and grow key on-premise and off-premise relationships
• Manage sales forecasting, CRM reporting, and account performance tracking
• Identify high-potential new opportunities and channels

Marketing Coordination

• Lead the execution of product launches, campaigns, and seasonal activations
• Manage retail POS rollouts, tastings, events, and brand initiatives
• Work closely with creative partners and internal stakeholders to ensure cohesive brand presence
• Serve as the lead brand ambassador at industry events and festivals

Compensation & Incentives

• Base salary of $60,000-$70,000 per year
• Performance-based bonus plan , tied to sales growth, account success, team leadership, and marketing execution
• Additional volume-based sales incentives available for surpassing quarterly targets
• Comprehensive health & dental benefits
• Mileage reimbursement or access to company vehicle
• Industry education and conference opportunities
• Staff beer perks and merchandise discounts

What We're Looking For

• Minimum 3 years' experience in beverage, alcohol, or CPG sales and/or marketing
• Strong knowledge of Alberta's liquor distribution and retail environment
• Proven leadership or territory management experience
• Hands-on experience with brand activations, marketing campaigns, or events
• Excellent communication, planning, and CRM skills
• Valid Class 5 driver's license and comfort with regular travel

Job Type: Full-time

Pay: $60,000.00-$70,000.00 per year

Additional pay:

• Bonus pay
• Commission pay

Benefits:

• Dental care
• Extended health care
• Life insurance
• Mileage reimbursement

Schedule:

• Monday to Friday
• Weekends as needed

Application question(s):

• Briefly describe your experience in beverage, alcohol, or CPG sales and/or marketing. How many years have you worked in this industry, and in what capacity?
• What is your familiarity with Alberta's liquor distribution and retail environment? Have you worked with AGLC, Connect Logistics, or similar systems?
• Tell us about a time you managed a sales territory or led a sales/marketing team. What was your approach and what results did you achieve?
• Describe a brand activation, marketing campaign, or event you helped plan or execute. What role did you play, and what was the outcome?
• Are you legally eligible to work in Canada and comfortable traveling regularly within Alberta for this position?

Work Location: In person