Senior Media Planner Zenith

Use analytical skills and media strategy at Zenith as a Senior Media Planner supporting measurable business outcomes. Work with insights, budgets, and campaigns.As a Senior Planner, you will join Zenith’s broader Strategy team within Publicis Media Canada. You will analyze consumer behavior, develop media plans, and support client recommendations. The work combines creativity, math proficiency, negotiation, and attention to detail across campaigns.Key Responsibilities:
Analyze marketing, industry, and consumer insights dataRecommend targeting, geography, scheduling, support levels, and budgetsPresent media plans to client brand groupsCommunicate objectives and guidelines to execution teamsMaintain campaigns, quality control, and performance documentsRequirements:
Bachelor’s degree;
advertising or marketing preferredThree or more years in mediaExperience building blocking charts for media planningExperience with Prisma, Mediatool, or similar platformsStrong analytical, communication, negotiation, and presentation skillsBring media planning, data interpretation, negotiation, and client communication skills to Zenith’s Strategy team and campaign work.
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