Lead Product Designer, Growth

Job Details
Company: Roofr
Position: Lead Product Designer, Growth
Location: Remote - Canada
At Roofr, we’re obsessed with our customers. We constantly gather feedback to shape, prioritize, and launch the products they truly need. That’s what makes Roofr’s CRM special. We started by building essential sales tools like aerial roof measurements and digital sales proposals. But when our customers asked for a simple, affordable way to manage and scale their entire businesses, we listened. So, we created a CRM that connects these solutions—along with payments, material ordering, and more—into a seamless, powerful platform. With a clear roadmap ahead, we’re excited to continue expanding and leading the market with innovative products.
We have an amazing culture, strong financials, and best-in-class company metrics. It’s an exciting time to be part of an extraordinary startup that is already successful, yet still early enough to offer its team significant growth, equity, and the opportunity to make a real impact.
This position is for an existing vacancy.
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Roofr is seeking a Lead Product Growth Designer to lead design initiatives that accelerate user acquisition, engagement, and retention. As a key member of our design team, you will collaborate with product managers, engineers, data scientists, and other stakeholders to craft user-centric designs that drive measurable business outcomes. This role demands a balance of being data-driven, creative problem-solving, product strategy, and hands‑on execution. You will be instrumental in shaping the future of our platform by designing seamless experiences that highlight value and remove friction for our users.
What you'll get to do:
Lead the end-to-end design process for growth initiatives across web and mobile experiences.
Design and execute experiments (e.G., A/B tests) to optimize onboarding flows, activation loops, and cross-platform adoption.
Use data-driven insights (qualitative and quantitative) to inform design decisions and improve user experiences.
Create user flows, wireframes, prototypes, high-fidelity mockups, and other design deliverables.
Collaborate closely with cross-functional teams to align on goals and deliver impactful solutions.
Contribute to Roofr’s experimentation pipeline by proposing new ideas and sharing learnings from past experiments.
Continuously raise the bar for design quality through feedback sessions, critiques, and collaboration.
Build AI-enhanced workflows and use AI to be productive.
Key Mindset & Skills:
Business Acumen: Think like a Product Manager. Be deeply aware of business context and user needs.
Iterative Experimentation: Thrive in ambiguity, willingness to operate in uncharted territories, and optimize for learning.
Data-Driven Decision Making: Use data to craft user narratives and drive impactful metrics (e.G., activation, engagement, retention), balancing insights with creative problem‑solving.
Collaborative Impact: Embrace failure as a learning opportunity, share findings to improve processes, and influence and elevate Growth and Design teams by contributing to experimentation pipelines.
What you bring to the role:
6+ years of demonstrable experience in growth-focused product design (e.G., running experiments to optimize metrics like activation or retention).
Ability to balance user needs with business goals while delivering high-quality designs efficiently.
A strong portfolio showcasing expertise in data-informed UX/UI design with measurable business impact.
Proficiency in cross-platform design (web and mobile) using tools like Figma and AI-enabled workflows.
Experience conducting user research (e.G., interviews or usability tests) and synthesizing findings into actionable insights.
Exceptional communication skills with the ability to articulate design concepts clearly to stakeholders.
A hypothesis-driven mindset with comfort navigating ambiguity in a dynamic startup environment when data is simply not available.
Strong visual design skills with attention to detail.
Last but not least: AI-forwardness in your own productivity practices and in product thinking.
Bonus Points:
Experience designing for CRM or similar SaaS platforms.
AI-enabled workflows utilizing skills, agentic workflows, and integrated tools (e.G. Claude integrations)
Familiarity with design systems and contributing to their evolution – extra points for the ability to contribute to components in Storybook.
Experience working in fast-paced startup environments.
A track record of taking risks with innovative solutions that drive growth.
Our compensation ranges are built using multiple market benchmarks and reflect both the scope of the role and current market data. While many hires fall within the beginning to midpoint of the band to allow for growth over time, we tailor offers based on each candidate’s experience, seniority, and demonstrated impact.
What we offer (US + Canada)When you join our team, you’re not just accepting a job. You’re making a career move. Here’s how we’ll support you in doing some of the most impactful work of your career:
Vacation/Paid Time Off:
1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging - we will see you in week 2!
1 Friday off per month (we call those our laundry days!)
Company wide paid shutdown for the week between Christmas and New Years
Flexible time off
80% employer-paid benefits in the U.S. and 100% employer-paid premiums for Extended Healthcare and Dental in Canada
RRSP/401k match
Generous Parental Leave policy
Perks:
We host an annual company retreat with great team building activities
Ample learning and development opportunities to continue growing your career
Home office setup stipend
Internet and phone allowanceRemote first culture
Weekly Friday paydays!
AI NoticeAt Roofr, we’re big fans of AI. It helps us write job descriptions that don’t put you to sleep, takes notes during interviews so we can actually listen, and even helps us track down awesome humans like you.
Feel free to use AI to prep, research, or get pumped up for your interview (we see you, ChatGPT power users). But when it’s time to chat, we’d love to meet you, not your AI alter ego. Bring your real, unfiltered self, we promise we will too.
And don’t worry, a real, live human is behind every part of our process. Every application is reviewed by a real person, and you’ll always speak with real humans throughout the interview process. No bots, just good people
Important NoticeWe’ve been made aware of an individual impersonating Roofr using a fraudulent domain:
roofrr.Com
(note the extra “r”).
Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses, instant messaging platforms, or unsolicited calls.
Roofr is proud to be an equal opportunity employer. We are committed to equal employment opportunity in the workplace regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status.
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