Medical Affairs Omnichannel Manager, Portfolio

Remote - CanadaIntroductionWe are hiring for a Medical Affairs Omnichannel Manager for one of our leading global pharmaceutical clients, Eli Lilly. This is a 12-month renewable contract that allows the successful candidate to work full remotely in Canada. Reporting to the Associate Director, Medical Education Portfolio Lead (dotted line to Chief Customer Officer), the Medical Affairs Omnichannel Manager, Portfolio owns the medical and scientific content strategy and is Medical Affairs’ subject matter expert (SME) for Medical-led engagements with healthcare professionals (HCPs), partnering with the HCP Experience team, which leads the integrated end-to-end HCP journey, to oversee and orchestrate those engagements alongside digital, promotional and other touchpoints. The role also identifies and manages appropriate overlap, complementarity, reuse and synergy between medical/scientific and brand/promotional content, while preserving Medical’s independence and ensuring all content meets applicable compliance requirements and the required medical review and approval process.
ResponsibilitiesOmnichannel Content Strategy
Own the content strategy for Medical Affairs omnichannel engagement with HCPs across the affiliate, aligned to each therapeutic area's integrated medical plan and to affiliate business priorities
Partner closely with the Medical Affairs therapeutic area (TA) leads and Medical Advisors to determine which medical and scientific content to disseminate, and to integrate that content so the HCP experience is seamless, regardless of its functional origin
Identify content gaps, overlaps, and reuse opportunities across therapeutic areas and functions, and recommend what to develop, adapt from global or regional assets, or retire
Define principles for modular, tagged, and reusable content so it can be deployed consistently across channels and therapeutic areas
Medical SME in HCP Journey Orchestration
Act as the SME for the strategy and design principles for Medical Affairs-led non-digital experiences, including Field Medical engagement, and provide the HCP Experience team insights regarding the medical objectives, audiences, content needs and compliance constraints that inform the broader HCP journeys
Partner with HCP Experience to provide oversight and orchestration of these Medical-led experiences across digital, promotional and other cross-functional touchpoints;
HCP Experience remains accountable for the integrated journey architecture, sequencing, channel roles and end-to-end optimization
Map Medical-owned HCP touchpoints/engagements across therapeutic areas. Work with the HCP Experience team to align these with other functions’ engagements by identifying and addressing fragmentation and duplication.
Work with Digital, HCP Experience Managers, and channel subject matter experts on sequencing, next-best-action, and coordinated engagement plans so HCPs receive the right content, through the right channel, at the right time
Align Medical Affairs journeys with the broader affiliate customer engagement plans, within the boundaries of Lilly policy and applicable industry codes, so that HCPs experience a cohesive, non-duplicative approach
Work with Field Medical leadership to ensure journeys and content strategy are reflected in field plans, and that field insights feed back into content priorities
Cross-Functional Orchestration
Serve as the single Medical Affairs point of contact to HCP Experience, Brand and channel/capability owners, to streamline and better represent the medical workstream in the orchestration work
Align Medical Information, Medical Education, Medical Science, Communications, TA leads, and Medical Advisors on content priorities, ownership, and timing for omnichannel use
With the cross-functional HCP Experience orchestration team, design and continuously improve internal processes and collaboration routines (such as planning cadences, intake, and content alignment forums) so they are simple, transparent, and seamless for internal teams
Collaborate with channel owners, who remain accountable for building and operating channels, so that content strategy is translated into channel plans and delivered as intended
Coordinate with global and regional teams, including the Global Content Hub, so the affiliate leverages global assets where appropriate and reflects local HCP needs
Influence without authority across the affiliate, building alignment and buy-in with clear roles and expectations for each function
Performance, Insights & Continuous Improvement
Define measures for medical content and Medical-led engagements with Medical leadership, including the quality and impact of Field Medical/MSL engagement. Partner with HCP Experience, Brand and Analytics on shared measures that assess how cross-functional touchpoints work together.
Draw on channel performance, CRM data, and HCP feedback from Digital and Insights partners to evaluate which content and journeys are working, and flag gaps, risks, and opportunities
Translate insights into adjustments to medical content priorities, journeys, and channel plans, and report outcomes and recommendations to cross-functional partners
Evaluate emerging approaches, including AI-enabled personalization and next-best-action, and recommend where they would strengthen the content strategy
Governance & Compliance
Ensure the content strategy and HCP journeys adhere to Lilly policies and SOPs, Ethics and Compliance standards, applicable regulations, and industry codes
Partner with medical review and approval stakeholders so the content strategy anticipates review requirements and timelines
Collaboration & Capability Building
Contribute to the national and regional Medical Affairs omnichannel community of practice and share learnings across therapeutic areas and functions within the affiliate
Build awareness and capability across Medical Affairs in omnichannel content strategy and HCP journey thinking
Support change management and adoption of new processes, tools, and ways of working across Medical Affairs
Stay current on trends in medical education, digital engagement, and the HCP experience by engaging with the external community, and bring relevant innovations to the affiliate
Requirements
Bachelor's degree in life sciences, health sciences, business, or a related field
3 years of experience in pharma, biotech, or healthcare, including Medical Affairs, medical excellence, content strategy, or HCP engagement
Working knowledge of the Medical Affairs function and compliant, non-promotional scientific exchange, including the regulations, industry codes, and internal policies that govern medical content and HCP interactions
Demonstrated experience in content strategy, planning, or orchestration for HCP audiences, including selecting, sequencing, and adapting medical and scientific content across channels and HCP journeys
Demonstrated ability to prioritize competing demands and make clear trade-offs against affiliate business priorities and the HCP experience
Demonstrated ability to collaborate across functions and influence without authority, with strong project management skills
Working knowledge of omnichannel and digital engagement concepts, including CRM (e.G., Veeva, Salesforce) and analytics
Ability to deliver against defined performance targets
Excellent written and verbal communication skills, with the ability to communicate effectively at any level of the organization
Preferred
Advanced degree (PharmD, PhD, MD, MBA, or MS)
Experience in Medical Information, Medical Education, or Medical Science, or in working closely with those functions
Experience supporting multiple therapeutic areas or a diverse portfolio
Experience mapping HCP journeys and designing coordinated, next-best-action engagement
Experience with digital channels, content management, or omnichannel platforms (valued, but not required)
Experience with data visualization tools (e.G., Power BI, Tableau)
Experience using AI and automation, and familiarity with AI-enabled personalization and next-best-action tools
Experience working with agencies and external vendors
Instructional design experience and knowledge of adult learning principles
Experience working with internal and external experts (thought leaders) to turn insights and educational needs into content strategy and HCP journeys
Knowledge of integrated health systems, and of the needs of HCPs practicing in these settings
Aptitude for or experience in online and health information technology, with a firm grasp of the legal and cultural issues around online technologies and platforms
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