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Director Of Performance Marketing

Blacksmith Agency LLC

Winnipeg, MB
Lead performance marketing strategy at Blacksmith Agency across PPC and SEO, with remote work available in the USA, Canada, or South Africa.As Director of Performance Marketing, you lead the department and manage its PPC and SEO strategists. You own channel strategy, budget direction, standards, client results, and department delivery. This management seat requires agency experience across multifamily, B2B, and technical accounts.Key Responsibilities:
Lead the PPC strategist and SEO strategistSet quality standards, reviews, and development expectationsOwn reporting accuracy, attribution, and GA4 accountabilityDiagnose account risks and direct recovery effortsShape channel strategy, budgets, sales commitments, and hiringRequirements:
Seven or more years across paid media and SEOExperience managing specialists and performance-managing direct reportsWorking depth in Google Ads, GA4, Search Console, Meta, and Microsoft AdsAgency experience carrying many accounts simultaneouslyExperience owning client escalations and turning around an accountOwn department delivery, client outcomes, channel strategy, and specialist leadership across Blacksmith Agency's PPC and SEO accounts.
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