Growth Marketing Director at DAVIDsTEA
Reitmans (Canada) Ltée/Ltd
Elevate DAVIDsTEA's brand with a strategic Growth Marketing Director role focused on driving site conversion and lifecycle marketing. Shape customer engagement through innovative strategies and data-driven decisions. In this full-time position, you'll lead site optimization and transition strategies to enhance demand capture and retention. Overseeing a team of marketing specialists, you will manage SEO, email, and paid media campaigns while ensuring the efficiency of marketing budgets. Your expertise in retail and digital marketing will guide your actions for impactful results. Key Responsibilities:
- Own site experience and checkout flow optimization
- Manage agency relationships and performance marketing budget
- Oversee SEO, paid media, and lifecycle marketing strategies
- Establish and execute customer retention programs
- Mentor and manage a team of marketing specialists
- 7+ years in growth or digital marketing
- Proven paid media budget management experience
- Strong skills in SEO, email, and analytics tools
- Project management proficiency across campaigns
- Bonus: marketplace experience with Amazon or loyalty programs
Vacancy posted 20 hours ago
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