Sports Media Portfolio Marketing Leader

Shape Canada’s sports media brands through portfolio marketing, audience insight, and integrated campaigns from Rogers’ Toronto corporate office.The Senior Director, Marketing leads the full Sportsnet portfolio alongside television, specialty, streaming, and Rogers’ national radio network. This senior leader translates content priorities, consumer insight, and business goals into distinctive positioning and go-to-market plans. The role connects brand, product, distribution, revenue, media, creative, and agency partners across a complex matrix.Key Responsibilities:
Define brand promises, positioning, architectures, and customer experiencesTranslate fan, cultural, consumer, and market insight into growth opportunitiesLead tentpole and always-on strategies across priority contentBuild partner programs supporting discovery, conversion, and usageBalance national priorities with local radio market needsRequirements:
15 years or more of progressive senior marketing leadership experienceStrong understanding of Canadian media, sports fandom, and streamingProven audience and subscription growth across DTC and partner channelsExpertise in brand strategy, portfolio management, and full-funnel marketingAbility to influence senior leaders across matrixed organizationsUse sports fandom, Canadian media expertise, and brand leadership to strengthen Rogers Sports & Media’s audience portfolio.
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