Remote Director, Global Social Media and Influencer Relations

Meet Yubico: the creator of the most secure passkeys and leading provider of hardware authentication security keys. Our company’s mission is to make secure login easy and available for everyone. Yubico was founded in 2007 by Stina and Jakob Ehrensvard, and is public on Nasdaq Stockholm Main Market: YUBICO. Our customers include Fortune 500 companies, hundreds of government agencies and millions of individuals in over 160 countries that rely on Yubico technology to secure access to computers, online services and mobile apps. Our global customer base includes organizations of varying sizes, from large corporations such as Google, Amazon, Microsoft and Hyatt, to companies like Dyson. We are a global company with a strong company culture and employees located in over 14 countries. Yubico’s headquarters are based in Stockholm, Sweden and Santa Clara, CA. Aligned with our mission to make the internet more secure for everyone, Yubico donates YubiKeys to organizations helping at-risk individuals through our philanthropic initiative, Secure it Forward.

At Yubico, we offer:

Freedom and Flexibility: At Yubico, we want you to be your most productive selves whether you decide to work 100% from home or choose to work hybrid/onsite. The way we balance the fast-paced demands of a high-growth company and sustainability is making rest a priority.

Yubico Values: We work to ensure that our employees have an open space to have their voices amplified to create a workplace where everyone feels like they belong. In support of this, our employees have created some pretty cool Employee Resource Groups that foster inclusion, help build community and connection across Yubico. Additionally, Yubico donates YubiKeys to organizations in need all over the world (you can read more about our work here ).

Social Connection: Relationships and connectedness matter, and we love spending time with our team! Our virtual workspace keeps us connected day-to-day whether it's through Yubico celebrating wins or our buzzing Slack communities. Check out our Life at Yubico Page on LinkedIn and our awards here .

The Role:

As Yubico’s Director, Global Social Media and Influencer Relations, you’ll be the voice, vibe, and virtual handshake of our established brand that has been built and thoughtfully curated over the years. Your mission? Build on the great work by growing, maintaining, and protecting Yubico’s public image across all our owned and earned social channels. You'll craft strategies based not only on proven success, but on instinct. You’ll create scroll-stopping content and keep your finger on the pulse of what's trending (because let’s face it, the internet never sleeps- and neither do cat videos). This role demands a creative, data-driven leader who knows their way around X, Instagram, LinkedIn, TikTok, BlueSky and YouTube like a pro. You’ll also be able and willing to embrace the rollercoaster of social, embracing new platforms you deem relevant. You’ll need to juggle multiple projects (bonus points if you can literally juggle), meet tight deadlines, and keep our brand fresh and responsive in the ever-evolving social media landscape. This also includes leading and helping grow our expanding Influencer program. You’ll report to the Vice President of Global Communications, collaborating closely with teams around the world.

Tasks & Responsibilities:

• Build out and execute strategies for growing engagement and followers across all social media platforms—this isn’t just important; it’s your superpower. We want our reach to stretch further than a viral dance trend.
• Create, edit, and oversee high-quality, engaging content that makes people stop scrolling (even if just for a second).
• Reshape and revitalize the company's YouTube presence—add personality, grow followers, and transform it into the go-to resource for staying secure online (while keeping things interesting).
• Collaborate with global influencers to amplify our brand messaging and expand our reach (yes, influencer wrangling is part of the gig).
• Manage and mentor a comms team member, helping them grow into even bigger influencer relations and general comms rockstar.
• Analyze performance metrics to refine strategies, optimize engagement, and drive continuous improvement (because data is your best friend).
• Ensure consistent brand messaging and voice across all platforms—whether it’s a serious cybersecurity post or a playful meme.
• Cross-company collaboration is key- after all, employees are some of the biggest social media influencers out there!
• Stay ahead of industry trends, emerging platforms, and best practices- because if you’re not ahead, you’re behind.

Basic Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience- we care more about your skills than your diploma).
• 12+ years of experience in social media management with a proven track record of building followings, increasing engagement, and driving brand awareness for global brands.
• Strong content creation and editing skills with an eye for detail and an ear for what resonates.
• Demonstrated success in working with influencers and managing these partnerships globally.
• Experience leading and managing high-performing social media teams.
• Expertise in platform-specific strategies for X, Instagram, LinkedIn, TikTok, and YouTube.
• Deep understanding of social media analytics tools (and the ability to make numbers tell a story).
• A proactive, "always-on" approach with strong problem-solving skills (because social media doesn’t come with an off switch).
• Passion for cybersecurity and a desire to make the internet a safer, smarter place.

Why Join Us?

• This U.S. based position is in a remote-first work environment with office optional work spaces in the Seattle area or Santa Clara. Strong preference given to candidates working East Coast hours. 
• Work with a globally recognized cybersecurity leader.
• Opportunity to shape and grow a global social media presence- your ideas will matter here.
• A collaborative, innovative work environment where creativity thrives.
• Competitive salary, awesome benefits, and a team that appreciates a good meme.

$170,000 - $190,000 a year

Yubico offers a holistic Total Rewards package designed to support our employees in all aspects of their life inside and outside of work. This role has the annual salary range of $170,000 to $190,000 for a candidate located in the San Francisco Bay Area. For roles that are filled in other locations, the compensation range will be based on data provided by the Radford McLagan Compensation Database from Aon. Final compensation is also based on a number of factors including, but not limited to, job-related knowledge, skills, and experience.

#LI-Remote

#LI-AS1

Our U. S. benefits are designed for your overall well-being:

Health coverage. We’ve got you covered with top of the line health plans, including dental and vision. We pay 100% of your premium and 85% for your family.

Retirement plan . Our retirement plan includes a 401K dollar per dollar match up to 6% with a cap of $6K/year. Immediate vesting.

Wellness reimbursement . We offer $1,200.00 in wellness earnings (prorated based on start date) that you can use on your gym membership, a massage, or your favorite online fitness classes. This is a taxable benefit if you choose to participate.

Learning and development . We encourage your professional growth and offer a yearly development stipend of $3,000 and mentorship program. 

Time off. We offer a total of 15 vacation days plus 10 holidays, and 7 sick days a year.

Paid parental leave. We love welcoming new family members to our YubiTeam! All parents receive 8 weeks of paid leave. Birthing parents receive an additional 8 weeks of paid leave (16 weeks total). 

Commuter Benefits . If you need to commute to the office, we offer commuter benefits. 

Strong mission & company values.  We’re a global team on a global mission to make the internet more secure for everyone. We believe that every person’s work matters. That you should always be nice, stay humble, and have fun, and never take yourself too seriously.

We are an equal opportunity employer, we value diversity and uphold an inclusive environment where all people feel that they are equally respected and valued. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity or expression, age, marital status, religion, national origin, disability, protected Veteran status or any other characteristic protected by law. We'd love to learn about what you can add to our diverse team. We are an E-Verify Participating Employer.

Yubico does not accept agency resumes or referrals so please do not send them to our careers staff or employees. Yubico is not responsible for any fees related to unsolicited resumes or referrals.

Personal data submitted through this form is used for managing Yubico’s recruitment activities, which include facilitating any application you make, setting up and conducting interviews and tests for applicants, evaluating and assessing results and selecting candidates, and as otherwise needed in our recruitment and onboarding processes. The use of your personal data may also be necessary prior to entering into a contract with you (that is prior to offering you a job with Yubico). Your personal data will only be used for the purposes for which it was collected and in accordance with the Yubico Privacy Notice . We only keep your personal data for as long as necessary and in compliance with Yubico’s record retention policies. If you have asked us to, we will keep you informed of other opportunities at Yubico. We do this in various ways, including email and by phone. If at any time you do not want us to contact you or use your information as described herein please contact us at [email protected] to let us know and we will delete all such information. Providing your personal data is voluntary, but necessary to join our talent community, and if you do not agree to provide your data, we will not be able to consider you as part of our talent community.

As part of providing the requested service, we will transfer your data to be processed by Lever, Inc ., a service provider contracted by Yubico AB and/or its subsidiaries that meets legally mandated privacy requirements. The Yubico Privacy Notice offers more information about Yubico privacy practices, including the lawful basis for processing of personal data, how to lodge a complaint with the supervisory authority, and how to contact Yubico to exercise your data subject rights. In this notice, when we refer to "Yubico", "us", "we" or "our", we mean the Yubico group company or companies that you apply to, or correspond with, and which are responsible for any personal data collected about you.   

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.