Marketing Officer

STRATEGIC MARKETING AND COMMS

Vice-President (External)

Position number: 37900

Date posted: June 15, 2026

Job details

Marketing Officer - AA4 (AESES)

New Project Full-Time (Budget Funded)

Yes

No

35 Hours/week (Monday to Friday, 8:30 am to 4:30 pm)

$32.25 to $45.94 per hour ($58,695.00 to $83,610.80 per annum)

Appointment Dates

August 31, 2026 to February 29, 2028

840 hours worked

For more information please contact: Tracy Einarson - ***email_hidden***

UM’s Strategic Marketing and Communications department is looking for a Marketing Officer to join our Brand team for a starting term position of 18 months. If you love to deliver outstanding campaigns, stories and experiences that build pride and support UM’s priorities, this role may be for you!

This position will take on new initiatives specific to UM’s student recruitment marketing efforts. You will have the opportunity to work independently and with amazing colleagues and groups across our campuses. If this sounds like the perfect role for you, submit your application today!

Qualifications

MINIMUM FORMAL EDUCATION/TRAINING

• Undergraduate degree in communications, marketing or other related specialization required.

EXPERIENCE

• Four years of directly related marketing communications experience is required.
• Strong experience in writing marketing materials, including digital content writing is required.
• Familiarity with digital content management is required.
• Experience working in a creative agency in a client account management setting is an asset.
• Experience with using Data (formerly Looker) Studio for analytics is an asset.
• An equivalent combination of education and experience may be considered.
• University of Manitoba experience is an asset and Secondments will be considered.

SKILLS AND ABILITIES

• Strong project management skills are required.
• Exceptional verbal and written skills are required.
• High level of creativity and problem-solving skills are required.
• Proven track record of successful strategic marketing communications planning and implementation is required.
• Exceptional leadership and relationship building skills are required.
• Solid understanding of print and digital marketing communications platforms and ability to leverage in an integrated way to meet identified goals and objectives is required.
• Strong time management skills and the ability to prioritize conflicting demands are required.
• A high degree of independence, diplomacy, and the ability to work collaboratively in a fast-paced environment is required.
• Proficiency with Microsoft Office 365 is required.
• A proven track record in working with all levels of staff independently, including senior administration, external stakeholders and others, is an asset.
• Demonstrated ability to manage a broad range of marketing communications projects from concept to completion is required. This includes, but is not limited to:
  • marketing communications strategies
  • print publications
  • social media strategies
  • digital content development
  • advertising
  • market research
• Thorough knowledge of the procedures and techniques in the field of specialization is required.
• Satisfactory work record, including satisfactory attendance and punctuality, is required.

Key responsibilities

Student Recruitment Marketing – Faculty support

• Works collaboratively with select faculties, as a strategic partner, to develop student recruitment marketing and communications strategies and tactics.
• Coordinates the development of associated marketing assets and templates to support the strategies and tactics.
• Coaches and mentors faculties on execution of marketing tactics and ongoing evaluation of recruitment efforts.
• In consultation with faculties, ensures tactics leverage existing activities and are cost effective and easy to manage by the school independently.
• Develops with select faculties, consistent key messages that aid in student recruitment and faculty reputation building.

Student Recruitment Marketing – General support

• Supports the Team Lead in development of multi-channel marketing strategies and annual ad campaign planning.
• Supports in the planning, implementation, and evaluation of marketing communications efforts associated with the brand and reputation of the University of Manitoba.
• Develops clear, persuasive and on-brand content for different audiences across digital and print platforms to enhance the reputation of the University.
• Creates and manages digital content via UM’s CMS platform and optimizes for AEO/SEO/SEM.
• Uses analytics tools to track, analyse and report on digital campaigns and website performance.
• Collaborates with colleagues across SMC and Student Recruitment to ensure marketing communications efforts align with institutional priorities and are delivered through an effective, integrated approach that meets project needs.
• Employs best practice strategies and effective project management to ensure projects achieve objectives and are implemented on time and on budget.
• Builds and strengthens collaborative relationships through day-to-day project and partner management, strategy development and overall project vision.
• Tracks the progress of marketing communications activities and initiatives for their assigned area and alerts Team Lead to possible issues of time delays or cost overruns.
• Participates as an active member of the larger team of marketing officers and creative professionals within SMC providing creative and strategic support to colleagues.
• Constantly watches for opportunities to proactively and strategically showcase positive, reputation-enhancing stories for the institution and at the same time alerts managers and directors of SMC to potential issues.
• Continually monitors and interprets new trends in marketing communications and identifies opportunities to apply and share this knowledge.
• Performs other related duties as assigned.

Additional information

The University of Manitoba is committed to the principles of equity, diversity & inclusion and to promoting opportunities in hiring, promotion and tenure (where applicable) for systemically marginalized groups who have been excluded from full participation at the University and the larger community including Indigenous Peoples, women, racialized persons, persons with disabilities and those who identify as 2SLGBTQIA+ (Two Spirit, lesbian, gay, bisexual, trans, questioning, intersex, asexual and other diverse sexual identities).

If you require accommodation supports during the recruitment process, please contact View email address on ca.workus.org or View phone number on ca.workus.org. Please note this contact information is for accommodation reasons only.

Application materials, including letters of reference, will be handled in accordance with the protection of privacy provisions of "The Freedom of Information and Protection of Privacy Act" (Manitoba). Please note that curriculum vitae will be provided to participating members of the search process.