Senior Product Growth Marketing Manager

Drive product adoption and retention at Relay by combining experimentation, data storytelling, and cross-functional product marketing leadership.This Senior Product Marketing Manager will lead growth strategy across Relay’s digital banking product lines. You will identify journey friction, define KPIs, test improvements, and translate performance into compelling narratives. The role also covers launches, customer research, competitive intelligence, and messaging that supports measurable outcomes.Key Responsibilities:
Lead programs increasing product adoption, activation, and retentionPartner with Product, Performance Marketing, and Data on experimentsDefine launch strategies tied to customer and business outcomesResearch users, use cases, competitors, and market trendsAlign teams through launch planning and executionRequirements:
Five or more years in product marketingBackground preferably includes high-growth B2B or B2B2C companiesExperience marketing to small and medium-sized businessesProven product or feature launch track recordAbility to manage priorities and influence stakeholdersUse experimentation, adoption strategy, and measurable storytelling to help Relay deliver customer value and sustained growth.
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