Channel Partner Manager

Dayforce is a global human capital management (HCM) company headquartered in Toronto, Ontario, and Minneapolis, Minnesota, with operations across North America, Europe, Middle East, Africa (EMEA), and the Asia Pacific Japan (APJ) region.
Our award-winning Cloud HCM platform offers a unified solution database and continuous calculation engine, driving efficiency, productivity and compliance for the global workforce.
Our brand promise - Makes Work Life Better™ - Reflects our commitment to employees, customers, partners and communities globally.
About The OpportunityThe Channel Partner Manager will drive pipeline growth and revenue generation by developing, managing, and expanding relationships with channel partners, particularly financial institutions, accountants, and bookkeepers in Canada. This role focuses on recruiting new partners, nurturing existing ones, and collaborating closely to execute strategies that generate leads and sales. The ideal candidate will have a deep understanding of partner ecosystems with experience in the Canadian SMB space.
What You’ll Get To DoProgram Development
Define and develop the program structure for the Channels, including approach and requirements across various functions.
Stand up and establish the Channel Partner program for Accountants/Bookkeepers, and reboot the financial institutions program.
Partner Recruitment and Development
Identify and onboard new partners - including accountants and bookkeepers, regional banks, credit unions, ITSMs, and associations - to expand the partner ecosystem.
Develop and execute regional partner enablement programs to equip partners with the tools and knowledge needed for effective selling.
Develop joint business plans with partners, establishing strategies for lead generation and sales growth.
Relationship Management
Build and maintain strong, long-term relationships with partners, acting as the primary point of contact.
Conduct regular business reviews to assess partner performance, set growth targets, and identify new opportunities.
Address partner issues and conflicts promptly, ensuring timely and effective resolutions.
Pipeline Generation and Sales Growth
Collaborate with partners on go-to-market strategies, co-branded marketing campaigns, and lead generation efforts.
Monitor partner sales activity to ensure they meet sales targets and report on performance metrics.
Support partners in deal closing, attending sales meetings, and providing product expertise when necessary.
Partner Enablement and Training
Deliver partner training and onboarding sessions on company products, value proposition, and target market insights.
Contextualize and update enablement materials, including sales playbooks, product guides, and demo scripts.
Facilitate continuous learning programs to maintain high partner proficiency and certification.
Collaboration with Internal Teams
Work closely with sales, marketing, and product teams to align strategies and support partner initiatives.
Provide partner feedback to inform product development and marketing strategies.
Execute co-marketing initiatives to boost demand and brand awareness in collaboration with the marketing team.
Skills And Experience We Value
5+ years of experience in channel partner management, business development, or sales, with expertise in financial services or accounting ecosystems.
Bilingualism is required for this role (English and French).
Proven track record of exceeding sales targets through channel partnerships.
Experience working with Canadian SMB clients, with an understanding of their specific business needs.
Strong relationship-building, negotiation, and strategic planning skills.
Excellent communication and presentation skills.
Proficiency with CRM tools (e.G., Salesforce) and partner management software.
What Would Make You Stand Out
Background in HCM, fintech, or accounting software industries.
Familiarity with regional players.
Bachelor’s degree in business, marketing, or a related field is preferred.
Participation in joint marketing activities.
What’s In It For YouDayforce is fueled by the diversity of our talented employees. We are an equal opportunity employer and consider and embrace ALL individuals and what makes them unique. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment.
Dayforce encourages personal and professional growth. We offer excellent time away from work programs, comprehensive wellness initiatives and recognition through competitive pay and benefits.
We encourage individuals to apply based on their passions.
This job posting is for an existing vacancy.
Artificial intelligence may be used in the screening, assessment, or selection of applicants for this position.
Dayforce is committed to providing accommodations for applicants with disabilities throughout the recruitment process. If you require an accommodation, please contact us at View email address on ca.hrm.tc.
About The Salary RangesPlease note that the salary range mentioned in this job description should serve simply as a guide. The final compensation offered may vary based on a variety of factors, including bonuses and/or incentives, or a candidate’s experience, skills, budget and location. Our company is committed to providing a fair, equitable, and competitive package that reflects the value an individual brings to the organization.
Proficiency in English is required for this position as this role will regularly interact with English-speaking stakeholders, co-workers, managers and/or clients across the world. Further, our back office support teams, including but not limited to Human Resources, are primarily English speaking. Employees need to be able to communicate with these departments in English to appropriately administer their business relationship. Due to the significant high volume of interactions with these English-speaking co-workers, managers, stakeholders and/or clients, which is inherent to this position, it is not possible to reorganize the company's activities to avoid this requirement.
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