Cro Specialist

A career as a CRO Specialist (CRO) in the Digital Acquisition team at National Bank means being part of a passionate conversion team that bases its actions on an interpretation of data. We have only one goal: To optimize the user experience on bnc.Ca by conducting various online tests.Identify friction points in the user journeys on our informational sites, design A/B and multivariate tests to maximize online conversionsAnalyze behavioral data (Adobe Analytics, heatmap, etc.) to identify optimization opportunitiesExecute, analyze and develop test results to draw out what they have learnedCollaborate with cross-functional teams to identify opportunities and share resultsContribute to the definition of the testing roadmap by aligning initiatives with the organization's business objectivesContinuously optimize your strategy, documenting learnings and adjusting actions based on results.Identify friction points in the user journeys on our informational sites, design A/B and multivariate tests to maximize online conversionsAnalyze behavioral data (Adobe Analytics, heatmap, etc.) to identify optimization opportunitiesExecute, analyze and develop test results to draw out what they have learnedCollaborate with cross-functional teams to identify opportunities and share resultsContribute to the definition of the testing roadmap by aligning initiatives with the organization's business objectivesContinuously optimize your strategy, documenting learnings and adjusting actions based on results.
Your teamWithin the Digital and Commercialization sector, 280 specialists work in an agile, proactive and collaborative manner to seize opportunities, stay on the cutting edge of technologies and continuously improve processes. You are part of a team of 8 colleagues and report to the Senior Director, Digital Acquisition. Our team stands out for its ability to make data-driven decisions, its strategic input and its collaboration.We aim to offer you maximum flexibility to promote your quality of life. This translates into a hybrid work environment, as well as a flexible and adaptable schedule.The Bank values continuous development and internal mobility. Our personalized training programs, based on learning in action, allow you to master your profession and develop new areas of expertise. Tools such as the Data Academy, language training, the Harvard Learning Center, a career development platform, and coaching and mentoring support are available to you at all times.Access to colleagues with different expertise, experiences and diverse profiles enriches your development from all points of view.Prerequisites3-5 years of relevant experience in digital strategy, UX/UI or other related businessCRO experience an assetExcellent analytical skills to prioritize and optimize next actionsSharp ability to influence matrix specialists.Languages:
FrenchSkills
Press space or enter keys to toggle section visibilityA/B Testing Artificial Intelligence Digital Marketing Digital Strategy Diversity & Inclusion Marketing Strategy Teamwork Empathy Initiative Learning Agility Resiliency Curiosity Prioritization Performance Marketing Self-SufficiencyIn addition to competitive compensation, upon hiring you’ll be eligible for a wide range of flexible benefits to help promote your wellbeing and that of your family such as:Health and wellness program, including many optionsEmployee Share Ownership PlanEmployee and family assistance programPreferential banking servicesInvolvement in community initiativesVirtual sleep clinicWe have an offer that keeps up with trends as well as your needs and those of your family.Our dynamic work environments and cutting-edge collaboration tools foster a positive employee experience. We value employees’ ideas. Whether through our surveys or programs, regular feedback and ongoing communication are encouraged.Making a bold move in a people-first environmentWe’re a bank on a human scale that stands out for its courage, entrepreneurial culture, and passion for people. Our mission is to have a positive impact on people’s lives. Our core values of partnership, agility, and empowerment inspire us, and inclusion is central to our commitments. We aim, wherever possible, to provide a barrier-free and accessible environment to all employees.We strive to provide accessibility measures throughout the recruitment process within the limits of our available resources. If you require accommodations, feel free to let us know during our initial conversations. We welcome all candidates! What can you bring to our team?Why work at National Bank?
For an environment that supports your career path
There are many varied opportunities for you to progress and develop, and move ahead in your career. This includes on-the-job learning and training, co-development and pairing with other employees, professional support and mentoring, internal career days or discussion forums with our leaders.For an inclusive and diverse environment
We foster inclusion in an environment where each person’s unique qualities, whether visible or invisible, are celebrated and valued. We welcome all candidates! What can you bring to our team?
#J-18808-Ljbffr