Manager, Video Content and Production

Background :

Founded in 1901, Ontario Soccer is currently comprised of more than 500 Clubs servicing over 24,000
teams with 380,000 registered players, 70,000 coaches and managers, and 8,100 match officials, as
well as countless volunteers, parents and supporters encompassing a direct, multi-cultural community
of over 1,000,000 Ontarians.

Ontario Soccer develops and delivers exceptional and sustainable programs and services throughout
Ontario with the mission of providing leadership and support for the advancement of soccer in
collaboration and cooperation with our member District Associations and Clubs, partners and other
stakeholders. Ontario Soccer owns and operates the Zanchin Automotive Soccer Centre in Vaughan,
Ontario, as well operating the Ontario Player Development League (OPDL); the province’s premier
standards-based youth development program, as well as “Team Ontario”, Ontario Soccer’s Provincial
Xcel program. Ontario Soccer proudly supports Canada Soccer’s National Teams, the Canadian
Premier League, Toronto FC and the Northern Super League.

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The overall objective of Ontario Soccer, as a hub for Coach, Match Official and Player Development, is
to be innovators and leaders in sport and to assist with the equitable development of soccer as a
healthy lifestyle choice, provide a talented pathway for participants to excel and encourage inclusive
community involvement at all levels.

Position Summary:

The Manager, Video Content and Production, leads the planning, production, and delivery of video
content that supports Ontario Soccer’s organizational priorities. Reporting to the Director, PR &
Communications, this position is responsible for collaborating with internal stakeholders to capture
and produce compelling content for educational purposes, training materials, special projects (e.g.,
season highlights and Year in Review) and Ontario Soccer’s social media channels. The role also
supports content planning, production schedules, and vendor/freelancer coordination, as needed, to
deliver high-quality video content on time and on brand.

Primary Duties and Responsibilities:

In addition to following Ontario Soccer Policies and Operational Procedures, primary duties and
responsibilities include, but are not limited to:

• Lead videography planning and execution for Ontario Soccer initiatives, programs, and
marquee events, ensuring content aligns with communications priorities and brand
standards.
• Manage Ontario Soccer’s photo and video asset library (ingest, tagging/metadata, storage,
access, and archiving) to ensure content is searchable, secure, and readily available for
internal use.

• Own end-to-end video production workflows (pre-production, on-site capture, postproduction editing, audio, colour, and delivery) for Ontario Soccer’s digital channels and
internal stakeholders.
• In coordination with external vendors and/or producers plan and deliver livestreamed events,
including run-of-show development, equipment needs, encoding/stream configuration,
graphics integration, and post-event publishing on Ontario Soccer’s YouTube and MySoccer
App, and social media channels.
• Manage the Ontario Soccer video content calendar and production schedule in collaboration
with the PR & Communications team to ensure consistent, timely publishing.
• Liaise regularly with the Manager, Marketing & Graphic Design to ensure strategic and
tactical alignment between Marketing and Communications portfolios.
• Collaborate with internal teams and program leads to translate communications goals into
video concepts, storyboards, shot lists, and final deliverables.
• Produce special event and campaign videos (e.g., season highlights, tournament recaps, and
Year in Review) and ensure deliverables are optimized per platform specifications.
• Publish, package, and maintain video content across Ontario Soccer’s channels, ensuring
titles, s, thumbnails, captions, and metadata follow brand and accessibility
standards.
• Support channel growth by applying platform best practices (YouTube, in-app video, and
social video), including content optimization and performance learnings.
• Ensure consistent visual standards, file naming conventions, and rights/usage tracking for
photo/video content in alignment with organizational policies.
• Coordinate and oversee freelancers and vendors (videographers, photographers, editors) on
a per-project basis, including briefs, shot requirements, timelines, and deliverable reviews.
Rate card for freelancers is to be established with and annually approved by the Director, PR
& Communications in alignment with approved Ontario Soccer operating budget.
• Maintain and manage videography and livestreaming equipment, including inventory,
maintenance schedules, and recommendations for upgrades or rentals as required.
• Stay current on emerging production and livestreaming trends, workflows, and tools, and
recommend improvements that increase quality and efficiency.
• Work closely with PR & Communications and Marketing, Partnerships & Events colleagues to
support integrated campaigns, event coverage, and stakeholder storytelling with strong
visual narratives.
• Track and report basic video and livestream performance metrics (e.g., views, watch time,
engagement) and provide recommendations to improve future content.
• Support work planning for assigned video resources (staff and/or contractors) to ensure
efficient coverage of events and timely completion of deliverables.
• Develop production briefs and standards for event videography and livestream coverage,
including shot priorities, interview needs, and turnaround timelines.
• Oversee event livestreaming operations for marquee Ontario Soccer events (e.g. Ontario
Cup, OPDL Gary Miller Charity Shield), including on-site execution.
• Capture and edit interviews and stakeholder features as required to support Ontario Soccer
storytelling and event coverage.
• Maintain accurate records of video projects and deliverables, including project files, release
forms/permissions as required, and final exports for future use.
• Contribute to creative concepting and scripting where needed, working with PR &
Communications to ensure accuracy, tone, and brand alignment.

• Coordinate with PR & Communications and Marketing, Partnership & Events colleagues to
ensure video assets are delivered in formats required for web, social, presentations, and
partner needs.
• Support video capture and production for Ontario Soccer conferences and events (e.g., The
Soccer Summit) as assigned.
• Ensure backup plans and risk mitigation practices are in place for critical productions and
assets (redundancy, connectivity, recording, and post-event archiving).
• Flexible hours including weekend and off business hours are expected to support event
coverage and livestream operations.
• Other duties as assigned.

Skills and Competencies:

• Excellent creative writing and editing skillset with a journalist’s mindset and attention to
detail
• Very good organizational and project-management skills to advance deliverables within tight
deadlines.
• Web content creation and management.
• Social media management.
• Strong and innovative mindset.
• Corporate Communications experience and knowledge of best practices.
• A genuine, adaptable and mindful team player.
• Ability to exercise sound judgement and maintain confidentiality.
• Ability to manage full-time staff and freelancers.
• Strong interpersonal skills and diplomacy.
• Initiative / Proactive attitude with ability to improve current structure and systems.
• Strong teamwork & co-operation with diverse stakeholders to ensure required progress of
initiatives.
• Capable of working with minimal supervision.
• Willingness to learn, improve and grow.
• Ability to work in a fast-paced environment and meet deadlines.
• Photography/Videography experience
• Passion for Ontario Soccer and/or the sport community in Ontario is considered an asset.

Qualifications:

Experience:

• Minimum 3-5 years’ experience in a lead role managing external communications.
• Strong knowledge and experience with digital and social media including Web, Instagram,
You Tube, Google Analytics, X, Facebook, and other current tools to measure and report on
communications’ impact.

Education and Professional Designations:

• Post-secondary degree and/or an equivalent combination of related education and
experience in Communications or related field

Salary Range:

This is a full-time position with a salary range of $65,000 - $90,000.

Note:

This indicates the general nature and level of work expected of the incumbent. It
is not designed to cover or contain a comprehensive listing of activities, duties, or
responsibilities required of the incumbent. The incumbent may be asked to perform other
duties, which may be assigned from time to time.

Ontario Soccer is committed to fostering an inclusive and accessible environment; as such,
Ontario Soccer will consider applicants that meet the requirements and that reflect and support
the diversity of the soccer community. Ontario Soccer is seeking to provide fair, equitable, and
accessible opportunities for all employees and prospective employees. Ontario Soccer treats all
employees and prospective employees with dignity, respect, sensitivity and fairness.
Accommodations during the application process are available upon request.