Director, Paid Media

Clarity is redefining how private companies and their shareholders access liquidity. Through its institutional-grade platform, Clarity brings together buyers, sellers, and issuers to facilitate secondary transactions in venture-backed, pre-IPO companies, introducing efficiency, transparency, and standardization to an otherwise opaque asset class.

Recognized as one of Canada's fastest-growing companies and backed by leading U.S. investors, Clarity is profitable, well-capitalized, and building a high-performance team to meet growing demand and pursue new market opportunities.

Director, Paid Media

As a Director, Paid Media at Clarity, you will own and accelerate our paid acquisition program. We've grown past 100,000 registered users on the back of an extremely fast scaling media budget, up to $5M annually, and we've kept CAC well below LTV the whole way.

We're now at an inflection point. We’ve recently is rebranded, with a new name and identity, and paid acquisition controls whether that event compounds our growth or slows it down. You'll own a major part of that transition.

From there, you'll lead the expansion into new audiences while continuing to scale the program already in place. And you'll bring the analytical rigor to prove what's working so we can push it further.

In this role, your responsibilities would include:

• Own paid media strategy and budget across Google, LinkedIn, and other programmatic channels.
• Maintain and expand our marketing attribution that gives leadership clear visibility into channel-level ROI.
• Run a continuous testing program across creative, audience, and bidding to improve acquisition efficiency.
• Partner with Sales & Private Capital Solutions to expand paid media into new investor and issuer segments.
• Manage ad platforms yourself, while expanding leverage with AI, agencies and team members as needed
• Report on campaign performance, CAC, and pipeline contribution to executive leadership.
• Identify and pilot new channels and AI-driven tools to improve efficiency and reach.

Required Skills:

• 7+ years in paid media or performance marketing, with your hands on the ad platforms
• Deep Google Ads expertise: campaign architecture, automated bidding, audience signals, and and you stay up to date with new changes on the platform.
• You’ve personally managed a minimum of $1 million a year in digital ad spend across platforms like Google Ads, Meta and LinkedIn, with a majority of that in search.
• In depth attribution understanding. You can walk us through an incrementality test you designed, a media mix model you commissioned, or an attribution argument you settled.
• Extremely strong analytical skills. You pull your own data instead of waiting on a report, and report out necessary details proactively to the business.
• Excited and connected to the mission of Clarity
• You're already wiring AI into most of what you do

Preferred Skills:

• Experience in fintech, financial services, or another regulated industry
• Experience marketing to institutional or high-net-worth audiences
• Strong knowledge of BI tools like Omni, Looker, or PostHog

Compensation:

Highly competitive compensation commensurate with experience and contribution.

• Vancouver, BC: $200,000-$240,000

For this role, the estimated total compensation range is listed above. The actual base salary, variable bonus (if applicable), and options grant will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the range for this role may be modified.

Benefits & Perks:

• Opportunity to participate in ownership of a rapidly growing company through our employee stock option plan.
• Comprehensive 100% employer-paid health & dental premiums and a Health/Personal Spending Account for Canadian employees. (An employer-subsidized benefits program is available for US-based team members).
• If you are based in Vancouver, enjoy a dedicated desk in our Vancouver, BC HQ, in the heart of downtown, with a fridge stocked with healthy snacks and drinks, an onsite gym, and a gorgeous rooftop amenity.
• Vancouver based employees enjoy a $20-per-day commuter benefit for every day you work in our downtown HQ.
• An engaging social calendar, including bi-weekly catered lunches, bi-weekly "Friday bar," team workouts, annual summer party, and holiday party, two "onsite" all-team retreats each year, semi-annual team-building events, and Clarity Women's Network events.
• Significant opportunities for growth into team leadership and management roles.
• Entrepreneurial culture and a small and dynamic team.
• Sponsorship, immigration, and relocation for exceptional candidates.

Clarity is committed to fostering an inclusive workplace where all individuals have an opportunity to succeed.

AI, automated tools, and applicant privacy notice:

As part of our recruitment and hiring process, Clarity may use automated tools, including artificial intelligence (AI), to assist in screening applications, evaluating candidate qualifications, and supporting interview processes. These tools are designed to support and inform human decision-making and are not used as the sole basis for any employment decision.

We may collect, use, and analyze personal information you provide in connection with your application, including generating insights or inferences to assess job-related qualifications. This information is used for recruitment, evaluation, and compliance purposes in accordance with applicable law.

We take reasonable steps to evaluate and monitor our hiring tools and practices to promote fairness, consistency, and non-discrimination. Where required by applicable law - including in Ontario, Quebec, New York City, Illinois, and California - we conduct or rely on assessments such as bias audits, honor rights related to automated decision-making, and provide additional disclosures on request.

Depending on your location, you may have certain rights with respect to your personal information and the use of automated processing, including the right to request access to, correction of, or deletion of your information, or to receive additional information about our data practices. We honor such rights where required by applicable law.

For accommodation requests or questions about this notice, contact View email address on click.appcast.io.