Residential Real Estate Marketing Manager

Skyline Group of Companies

Shape residential real estate marketing in Guelph with expertise spanning audience strategy, property positioning, and qualified lead generation.As Marketing Manager, you will guide Skyline Living’s marketing strategy across its residential portfolio, acquisitions, occupancy priorities, and new developments. The position connects market opportunities with campaigns designed around awareness, leasing activity, tenant retention, and vacancy goals. You will lead the Marketing team while coordinating with Leasing, Development, and Marketing and Communications.Key Responsibilities:
Define audiences, channels, budgets, timelines, and performance measuresIdentify market opportunities, vacancy pressures, and leasing milestonesLead cross-functional campaigns across digital and traditional channelsOversee property positioning, messaging, and marketing assetsEnsure materials remain accurate, accessible, compliant, and on brandRequirements:
Strong real estate or vacancy-focused marketing experienceExperience with SEO, SEM, Google Ads, and direct marketingExcellent relationship management, customer service, and writing skillsCreative, proactive, detail-oriented approach to competing prioritiesPost-secondary education in marketing, advertising, business, journalism, or related fieldBring residential marketing strategy, audience insight, and property positioning expertise to Skyline Living’s leasing-focused objectives.
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