Trade Marketing Manager (West)

Position: Trade Marketing Manager (West)Location: Delta, British ColumbiaLevel: ManagerHiring Range: 90100 to 112600Benefits and Perks:
Competitive compensationRRSP-matching program to help you save for retirementA commitment to work-life balanceBenefits coverage for partners and kidsParental leave top-up for primary and secondary caregiversEmployee product creditTuition reimbursement program for eligible employeesEmployee and family assistance programDiscount program with access to perks from big brands and local favouritesProfessional development opportunities including mentorship and leadership developmentWhy Join Sleeman Breweries?
What’s your story? Ours is about pushing boundaries to create Canada’s third-largest brewery known for unique craft and world-class brands enjoyed across the country. As part of Sapporo Breweries, our story includes Sleeman Breweries in Ontario, Okanagan Spring Brewery in B.C., Wild Rose Brewery in Alberta, and Unibroue in Quebec. When you join Sleeman Breweries, you join a company deeply committed to quality, sustainability, and creating an outstanding employee experience. People here care about what they do and the people they work with. Write your next chapter with us at Sleeman Breweries. Get an inside look at what it’s like working at Sleeman Breweries by following @LifeAtSleeman on InstagramPurpose and Impact
Reporting into the Director, Trade Western Brands, the Trade Marketing Manager, West, you will develop and manage below-the-line marketing plans across brands in the market, partnering with Sales and National Brand Managers to support strong execution, brand performance, and continuous improvement.Responsibilities
Trade Marketing Planning & ExecutionDevelop and manage below-the-line (BTL) plans for all brands in the market.Oversee the development and execution of promotions, events, sponsorships, and point-of-sale programs.Partner with National Brand Managers to align regional activities with national brand strategies.Conduct in-depth market assessments as part of the annual planning process.Maintain timely and accurate BTL program information on the company intranet.Performance, Budget & Demand PlanningEvaluate marketing activities to measure performance and effectiveness.Monitor industry trends, competitive activity, and brand performance through ongoing trade presence.Manage the regional BTL budget.Participate in demand planning to ensure in-market promotional activities are accurately captured.Sales Partnership & RelationshipsAct as the primary Marketing liaison with Sales and participate in sales planning meetings to support effective execution.Build and maintain strong internal, external, industry, and trade relationships.Collaborate effectively with cross-functional teams and internal and external stakeholders.Leadership & Continuous ImprovementLead and coach a team of Brand Activity Managers.Lead special projects for the Marketing function or market as required.Identify and implement continuous improvement, best-practice, and waste-reduction opportunities.Maintain compliance with applicable Canadian advertising laws, standards, and liquor board regulations.Skills and Qualifications
Post-secondary education in Marketing or a related business field.Minimum 5 years of experience in a related role within a consumer packaged goods (CPG) environment, including at least 2 years in a management position.Demonstrated experience developing and implementing tactical plans.Strong business acumen and people-management skills.Strong analytical thinking and budget-management skills.Proven ability to contribute effectively across multiple cross-functional teams and engage internal and external stakeholders.Excellent written and verbal communication and presentation skills.Strong proficiency with Excel, Word, PowerPoint, and Outlook.Knowledge of sales in a retail environment is considered an asset.Work Environment (Hybrid/Onsite)
Based in Delta, British Columbia, with travel required approximately 20% of the time. The role is permanent, full time, minimum 3 days per week in office.Our Commitment to Diversity, Equity and Inclusion
At Sleeman Breweries, we believe that better beer, and better workplaces, happen when people feel welcomed and valued for the differences they bring. We are committed to fair hiring practices free from discrimination, and we encourage applications from all qualified candidates. We use AI to support parts of our recruitment process;
however, hiring decisions are always made by people and aligned with our commitment to fairness, consistency, and equal opportunity.BETTER BEER. BETTER PEOPLE. GETTING BETTERWe thank all candidates for their interest however only those selected to proceed will be contacted. Are you interested in working for Sleeman Breweries, the 3rd largest brewery in Canada? At Sleeman Breweries, we have 1,100 dedicated and talented people that work across Canada from Chambly, Quebec to Vernon, British Columbia. Our business is about people. The only way to build a better company is through people who share our passion for our products and who can work together effectively as a team.
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