市场营销专家-Marketing Specialist

NOIC ACADEMY is located in the city of Markham, Ontario, Canada. Being a full-time, high-end private boarding secondary school, it has offered the Ontario Secondary School Diploma (OSSD) since 2004 with BSID 667013 as its school code. In March 2015, it was authorized by the International Baccalaureate Organization (IBO) to become an IB World School, offering the International Baccalaureate Diploma Programme (IBDP). Its school license code is 049719. NOIC ACADEMY is co-inspected by the Ontario Ministry of Education and IBO.
Currently we have an exciting opportunity for an experienced Marketing professional who want to lead all facets of the marketing initiatives of the school. The role is responsible for increasing brand awareness, developing and managing external and internal marketing and communication. The position will report directly to the President.
Responsibilities
Create key events, digital and social media campaigns, website optimization, advertising, and key marketing channels on local and China markets
Compose articles and maintenance school website content, communication calendar and Social Medias on student and school events
Design compelling marketing materials (flyers, brochures, and pictures, PowerPoints etc.) to fulfill marketing needs
Develop and coordinate activation plan, opportunities and logistics for corporate and internal events, agency management and functional expertise from within department.
Build and drive integrated, multichannel marketing and communications programs
Attend community events, education shows, conferences to develop relations in growth markets and assist sales team in reaching target audience
Conduct research on local markets, seek and develop areas of business opportunities.
Create and implements strategic market planning analysis by identifying threats, environmental analysis, competitors to challenge and product characteristics
Provide supports to other administrative duties upon request
Qualifications
Bachelor’s degree or above in Marketing related fields
A minimum of 3 years of Marketing experience
Experience in building and executing on marketing plan in the education industry an asset
Strong critical thinking and analytical skills
Experience working with external and internal PR agencies/resources
Must be proactive and performance driven
Ability to work independently & within teams
Superior written communication skills
Strong command of English. Chinese (Mandarin) language is a must.
Familiar with Adobe design suites (InDesign, Illustrator, Photoshop) an asset
Job Types: Permanent, Full-time
Benefits
Dental care
Disability insurance
Extended health care
Life insurance
On-site parking
Paid time off
Vision care
Schedule
Monday to Friday
Supplemental pay types
Bonus pay
Commission pay
Education
Bachelor's Degree (preferred)
Experience
Marketing: 5 years (preferred)
Language
English and Mandarin (preferred)
Work Location: In person
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