Senior Brand Marketing Manager Media

Strengthen The Globe and Mail’s national media brand through integrated campaigns, editorial storytelling, and audience-focused marketing in hybrid Toronto work.As Senior Marketing Manager, you will translate editorial priorities and major news moments into compelling marketing opportunities. You will showcase Globe journalism and journalist expertise while differentiating the brand. The role works collaboratively across departments and is supported by external creative agencies and two direct reports.Key Responsibilities:
Plan and execute integrated brand marketing campaignsTranslate news moments into compelling marketing opportunitiesSteward brand guidelines and organizational best practicesIdentify audiences through events, partnerships, sponsorships, and experiencesUse insights to guide marketing investment decisionsRequirements:
Seven-plus years in brand, content, audience, growth, or product marketingExperience with integrated campaigns across multiple channelsExperience overseeing sponsorship marketing or partnership initiativesInterest in current events, business, investing, and political coverageExperience in media, publishing, subscriptions, technology, or content productsBring brand stewardship, editorial marketing judgment, and cross-channel campaign leadership to The Globe and Mail’s Toronto team.
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